The Top SEO Strategies Of All Time

The Top SEO Strategies Of All Time

by Michael Fleischner

There's a lot of information out there on the Internet about search engine optimization. Some of it is really good but unfortunately much of the information is either totally inaccurate or just plain wrong. I've taken the time to sort through much of this information and provide you with the strategies that get actual results.

By working with literally hundreds of small and medium sized websites, I have found that top ranked sites have a number of factors in common. What are they? I'm about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results.

The first search engine ranking factor has to do with the anchor text of all inbound links to your website. Google and other search engines use the anchor text from other sites linking in to determine what your site is about and what it should rank well for. If websites link in only using a URL, and not your keywords in the anchor text, email them and ask them to update your link. The link should always appear with your most important keywords.

The second most important factor for having high search engine rankings is to include your most important keywords in your meta tags, particularly your title tag. This is one of the key ways that search engines identify your pages and display information on search results. In addition to your title tag, include your keywords in the keywords and description tags as well.

The third factor of search engine importance is link popularity. How many websites are linking to yours? More importantly, what is the value of those links? This answer is usually a function of Google Page Rank. Page rank is comprised of a large number of factors but essentially provides a weight to the value of each inbound link. The more links you have a greater value pointing to your web site, the higher your link popularity.

The fourth ranking factor to consider is the variety of domains linking to your web site. If you have hundreds of inbound links from a single web site, they carry less weight than only a few inbound links from separate and distinct sites. The key here is that different sites are essentially placing their vote. Focus on diverse link building strategies among many different web sites.

The final ranking factor is keyword use in root domain. Although it's possible to use subdomain or dedicated pages to get your keywords in a URL, nothing beats having them in your root domain.

All of these factors are important for top search rankings. Don't overlook any of them if trying to improve your search rankings for particular keywords or keyword phrases. Also, be sure to continually read up on the subject or consider any one of a number of SEO training programs that can show you how to have more impact with your optimization efforts. - 20490

Michael Fleischner is the Author of SEO Made Simple and offers (http://www.marketingscoop.com/seotraining.htm) SEO training for small and medium sized businesses. Be sure to get free search engine optimization and Internet marketing help at the (http://www.marketingscoop.com/internetmarketingforum) Internet marketing forum

Google Ad Quality Depends On You

Google Ad Quality Depends On You

by Nick Trebble

Advertising is the main factor used in calculating the amount of successful publicity a product will get. While using the Internet to find prospects for a business or product that will be sold, the Google ad quality is the key ingredient. When applied correctly this is the greatest advertising tool available.

First of all, the word quality needs explained to make the point as clear as possible. Using common words is a good practice. Also use words that are popular. Think clearly about your advertisement. Attempt to generate a concoction of words that can be tied together and expressed effectively.

Next, make up several slogans that may be used in relation to the product or item. After publishing, these different Google ads can be compared to decipher which word combination contains the higher traffic volume gain. Then make up some more. Basically, the combinations of words used along with which words are used will turn the sales key.

Choose themes that can be applied to the Google ads quality content. Content of simple words used in easy to interpret styles will get more traffic than poorly worded paragraphs. The main objective is to get as many visitors to a site as technologically possible. The words that are used and how they are wrapped into a description should base the theory of creating a Google ad.

Use adjectives that create a colorful visual projection of the product. The headline is the first thing a prospect will see. This can be highlighted, written in all capital letters, and there can be symbols or underlining applied. Try to think of creative ways to project the words that will stand out. Think of it like this. You are in the middle of a crowd of people and you see an old friend on the other side of the crowd. What will make you get noticed? Waving the arms? Probably not unless you are seven feet tall. By the time you make it through the crowd the person will be gone, so you start yelling their name, and because you are wearing a bright yellow shirt that person's attention is drawn to you immediately above all the other voices.

In other words the number of words used is not the ticket to successful Google ads quality. It is simply how the words are placed into the descriptions. The descriptions do sell the products however getting noticed by web surfers will seal the entire sales deal.

After the publication of the Google ad is placed. There is another test that can be performed. Type your keywords into a search engine and look for your ad. Finding out where you ad is placed can help you to better an advertisement. For example, you would not want an advertisement for and e-book about planting scallions ending up on a green energy web page. These two subjects do not have anything in common and your ad will most likely be overlooked.

Finally, the business is ready for a significant blast off. Keep an eye on the movements linked to the amount of viewing and Google ad produced is receiving. Then constantly think about ways to perfect an already selling advertisement. Remember with anything it can always be better because there is no perfect world. - 20490

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Having Trouble Managing Your Adwords Campaign? Change the Headline!

Having Trouble Managing Your Adwords Campaign? Change the Headline!

by George Curtis

A good Adword campaign starts with a good headline. A great Adword campaign starts with a great headline. And knowing how to write great headlines is a very valuable skill in any business. The failure to understand how critical this skill can be is a huge mistake that we see from both Adwords newbies and professional Adword management companies.

Good keyword research and bidding skills may get your ad shown in a top ad position when someone does a search, but if you don't have a compelling headline, you may be wasting a lot of money. On the other hand, you can have poor ad placement, ranking near the bottom of the page, but if your headline sticks out, then you will end up "stealing" clicks from your higher-ranking competitors.

So if you don't know how to write good headlines, where can you start? Start by looking at some of the ads that appear when you search for your keywords in Google. Now, if you are a student of mine, you already know my philosophy about the top ad position. Hint: "The top ad position is not always the place you want to be, and the company advertising there, does not necessarily know what they are doing." But there ARE instances when the top ads will have the best headlines. Look at those ads and pay attention.

Another method that I like is to use a research tool, such as Spyfu or Keyword Spy to see which ads of a competitor have consistently been in positions #4-6. Many times you will find that your competitor affords to rank lower because they have strong headlines that out-convert higher-ranking ads. Read those headlines and learn from them as well.

Also, it may be beneficial to look OUTSIDE of your industry for Adword headline ideas. How about a real (at the time of this writing) live example?

Let's say I am writing an ad for an attorney and need an inspiring headline. I will now search for a babysitter to get ideas. So I just typed "need a babysitter" into Google and here is an incredible idea from an ad whose headline is: "Need a Local Babysitter?" I love the word "local". I can now use the headline "Need a Local Attorney?" or write another headline that includes the word "local". At the time of this writing, a quick search on "need an attorney" showed no ads on the first page using the word "local." My ad would definitely stand out!

You may be wondering, "Can I steal headlines? Is that plagiarism?" There is no rule that says you cannot use the same headline your competitor is using. But you must remember, 99% of the time the advertiser is doing SOMETHING wrong. So if you are going to copy a competitor, I suggest you copy only what works. Sure, I like to look at competitors' ads and take notes. I even recommend starting a digital "swipe" file, where you take headlines that you really like and copy them to a document and keep adding to that file for future reference.

There are many free resources on the web that can train you to write good headlines and we will cover some great headline-writing techniques in a later article, but the most important thing is that you recognize your return for investing time into learning how to write a great headline. If you can't afford to invest your time, then hire a copywriter who knows how to write headlines and ad copy for search marketing ads. Many Adwords management companies also have specialists who are experts in writing headlines and ad copy that can turn otherwise so-so advertising into highly successful Google Adwords campaigns. - 20490

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How Does Adwords Work?

Merchants are always looking for a new and great marketing option to get their products and services into the public's eye.

Google has extended its very own marketing prospect for merchants to take advantage of. (http://www.adword-s.com) adwords is Google's exact promotion program that will assist find products plus services noticed despite the fact that people are discovering the web.

Basically, Adwords allows for the merchant to link their product to specific key word searches so that when a person types in a specific key word or phrase their advertisement will pop up.

This ensures that your advertisement is showing up when visitors are searching for related topics. That means that the persons who are seeing the product or service that the trader is promoting are visitors who are already attracted in that topic.

Another great thing about Adwords is that the merchant gets to design the ad themselves. That means that you can have control over what the specific wording should be, how the ad should look, and where it is place.

A businesses image is everything, and advertisements are a big part of that image. Having control on that image is well worth the price of placing and advertisement with Google's Adwords program! - 20490

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Google Adwords For Beginners - 7 Essentials

Google Adwords For Beginners - 7 Essentials

by Joseph R. Miller

When running a campaign to generate increased revenues for your website, Google Adwords proves to be among the best options. However, for most beginners, this can be quite a terrifying experience especially if you lack the essential skills in properly setting your campaign. Given the right knowledge, you can bring more people to your site and have them buy your offered products or services.

Perry Marshall, author of The Definitive Guide to Google Adwords offers several tips for beginners and novices who want to maximize profits using Google Adwords. Knowing exactly how to fine-tune your keyword lists, setting up test ads for each campaign, and learning as much about your target market as possible are the building blocks for success with your online marketing strategy.

Are you ready to get started with Google Adwords? If yes, then here are seven valuable guides or ways to remember when making your initial campaign:

1. Be particular with the location. You must be precise on the location where you want your intended market to come from. Since Google Adwords facilitates the targeting of geographic settings and various search networks, you must decide on your specific traffic source whether it is on the local, national, or international sphere. Ultimately, such areas will be where your ads will be running.

2. Be budget-savvy. Since you are new in this business, might as well start with a small budget. Besides, Adwords does not require spending too much money and you are always free to modify your daily ad spending whenever there is a need to. For instance, your CTR gets higher then you can also increase your ad spending.

3. Make use of the appropriate URL. To monitor the progress and effectiveness of your ad, use a landing page or other destination URL aside from the one that directly links to your homepage. This approach also allows you to endorse easily any of your site's section.

4. Use action keywords in the body of your ad. Encourage ad viewers to take action immediately with words such as 'sign up now!' or 'contact us today!'. These can encourage click-throughs to your site and put the viewer in the mindset of taking action in a few short clicks.

5. Be vigilant about the competition. You can monitor your ad's progress by running simple Google searches using your own keywords. Take note of the ranking of your competitors' versus your ads. What ads came first? If there is a huge discrepancy in the ranking, you can go check other keywords or phrases used by your competitors and adjust your ads or pattern implementation of your strategies to theirs.

6. Set up separate campaigns for each keyword. Avoid lumping all of your targeted keywords into one campaign so you can track exactly how each word is performing as you run the ads. Setting up separate campaigns helps you determine your return on investment instantly, so you can eliminate what may not be working with ease.

7. Be proficient in the Google Analytics application. Adwords, when incorporated with Google Analytics helps you discover what viewers actually visit in your site. Moreover, this application helps you achieve your targets in your market research as well as comprehend your viewers' needs. - 20490

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Tutorial Google Adwords

Don't Blow it - 8 ways people Mess Up articles

by Brent Sweet

The best thing you can do to bring targeted visitors to your site besides ranking number one on Google is to write effective articles. There are several mistakes people make though when they go to do this, and it renders their articles useless.

The way to have your articles distributed everywhere is to NOT do the following:

Number One: Like your english teacher used to say. Spell everything correctly and use good grammar. Use spell check.

Number Two: The article is to share information on a topic, not to promote or build a bunch of hype around yourself. If you want it to be read save all the hype building for the bio box at the end.

Number Three: Dont base your content on things you dont have knowledge in, you are here to inform the reader.

Number Four: Make your article specific. One topic per article, dont write a weight loss article and turn it into a business opportunity article.

Number Five: Use your headline to attract readers, not just to subject your article.

Number Six: Do not purchase articles, and do not steal articles. Write your own unique articles, this way people may actually publish it on their website!

Number Seven: Promote in your bio box, but only promote one thing. Don't promote a bunch of different sites in your bio box. This relates back to the one topic issue.

Number Eight: Blasting duplicate articles all over the internet. Spin your articles a few times at the very least so that they are different, or pay a service to do this for you. - 20490

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Is there a Google Sandbox

by Brent Sweet

If you have read anything about SEO you have heard of the Google Sandbox. It is basically a rumored filter that Google has that prevents new sites from reaching the top of the search engine index.

So is it really there? I can't really say for sure. It would be a good idea, but it would prevent sites that are brand new and good from ranking for a period of time. There really is only one thing that would tell you if it exists and that is if you were so good at SEO that you could develop and optmized page both on and off site that should be number 1 and register the domain all on the same day. I don't know anybody that good.

I believe it depends on your optimization efforts, not the Google Sandbox. I had a site that was just below 100 for about 2 weeks after the domain was registered. 2 weeks later I was at position 10. I had increased my optimization efforts. Did I beat the sandbox, does it only last 2 weeks, does it exist at all? I don't know, but if it does exist it doesn't last more than 30 days if you know what you are doing.

So to get to the point, it may exist but I beat it in less than a month. If you are such a good SEO that you can optimize a site that should make it to page one in less than 30 days then props to you. I think my site getting on page one of Google in 30 days, before Yahoo even indexed me, is an indication that the Sandbox is fluff.

What people refer to as the sandbox for me, is natural progression. I think that you have to pass sites to get ranked, and it takes some time to pass a site that has been on Google for a while. - 20490

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Basic Google Adwords Training

John DeLellis

 

 

Adwords is coined from the phrase 'advertising keyword'. Search engines such as Google, Yahoo, Alta Vista and many others use the accessibility of the Internet to provide companies with a medium by which they can advertise to a specific target market.

 

Google adwords give companies a cheap yet effective way to advertise the products and services that they offer. One advantage is that, instead of making it a "hit or miss" campaign, this advertising strategy actually targets a specific audience.

 

Take the following as  an example. Jeff, an 11-year-old student in the United States, is surfing the Internet for related articles about a science project so he would go to www.google.com.

 

Upon typing in the keyword 'science project' and pressing Enter, Jeff would see a list of search results on the left side. On the other side. he would see a list of 'sponsored links' which are related to the topic that he is researching about.

 

The sponsored links  are actually the adwords which are offered by Google, and if you are an advertiser and you get this service from them, then you would have to pay Google based on the number of clicks that the link gets.

 

Once Jeff sees a particular link that he is interested in, it will lead him to a company's web site. The beauty of the Internet is instant access.

 

Once Jeff finds out a particular web site where there are a lot of helpful hints, links, and articles that can be useful for  his school assignment, then he can easily give out the web site to  his friends.

 

This would create more hits to your web site, increase traffic, create more leads and finally result to more sales.

 

The benefits of Google Adwords to Advertisers

 

With adwords in a search engine such as Google, you can enjoy the following benefits:

 

1. you can control your company's advertising costs by having a set budget

 

2. you can create your own advertising campaign and advertising content

 

3. you can monitor and control traffic

 

4. test campaigns can be conducted to determine whether an advertising strategy works or not

 

5. Google adwords appear on a different side of the screen so the users would know that the link is paid for

 

6. you can target a specific market with Google adwords

 

The rule of thumb is, a higher payment for an adword would put your link in a higher position on the link.

 

However, you still need to view things from Google's perspective. Google would want to profit from your company's advertising campaign.

 

If a particular sponsored link does not live up to Gooogle's expectations and do not gather enough numbers, then the link can be eliminated. Take a look at the guidelines set by Google to make their adwords work to your benefit.

 

'How to Create Google Adwords and Make them Work for your Company'

 

The first step is to open a Google adword account. Beforehand, you should have a specific target market and it is very important to consider the following factors: age group, social class and gender of your target market, as well as the language and target country.

 

Make sure that your product is geared towards the region where your products and services are offered.

 

Also, it is important to set a budget range for a Google adword campaign. Selecting keywords is quite crucial as this would determine the results of your advertising campaign.

 

Have a clear understanding of the guidelines set by Google about adwords. Make sure that you bid a good enough amount so that your link will be at least on the top three position once a user types in the keyword.

 

Once you have enticed Internet users to visit your web site, your job does not stop there. You should have a very systematic web server log. You might have thousands of visitors but how may of them would actually stay and lead to sales if they leave your site immediately?

 

Use every click to your advantage and make sure that your web site is designed in such a way that nobody leaves without getting at least a lead, if not a downright or absolute sale.

 

Finally, you should learn how to use the tracking tools offered by Google to have a better idea about the keywords that work. Once you have an idea of which keywords work for your target market, then you can revise your advertising campaign to get better results.

 

Google adwords is a very effective, easy and affordable way to advertise the products and services that your company offers and you should learn how to make their guidelines work to your advantage, to increase your sales and benefit your company.

Additional Reading 

Free internet Marketing Resources

 

How do I get out of the Google Sandbox

by Brent Sweet

If you have read anything about SEO you have heard of the Google Sandbox. It is basically a rumored filter that Google has that prevents new sites from reaching the top of the search engine index.

So you want to know if it exists? I really can't answer that. The only true way to know would be to register a domain, optimize the page and build links to it all on the same day, have Google index all those and see if you jump to number one. I don't know of any SEO that is that good!

I believe it depends on your optimization efforts, not the Google Sandbox. I had a site that was just below 100 for about 2 weeks after the domain was registered. 2 weeks later I was at position 10. I had increased my optimization efforts. Did I beat the sandbox, does it only last 2 weeks, does it exist at all? I don't know, but if it does exist it doesn't last more than 30 days if you know what you are doing.

So to get to the point, it may exist but I beat it in less than a month. If you are such a good SEO that you can optimize a site that should make it to page one in less than 30 days then props to you. I think my site getting on page one of Google in 30 days, before Yahoo even indexed me, is an indication that the Sandbox is fluff.

I think what people refer to as the sandbox is simply the fact that it takes a little time to outrank sites that have been indexed for some time. I mean the fact is to get a higher ranking you have to pass sites that were there before you. - 20490

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A Tutorial on Google Adwords

Each year, more and more companies use an adword campaign as their main medium when it comes to advertising over the Internet.

 

An adword campaign is an easy, cheap yet effective way to market a company's products and services.

 

At the same time, it offers better results as the campaign is geared towards keyword density while aiming directly for a specific market.

 

With regular print and broadcast advertising, you have to think of ways for the ad to directly hit your target market.

 

With an adwords campaign, you do not have to spend much effort since the medium itself is hitting your audience right where you want them to be hit: which is by clicking on a direct link to your web site once a keyword is typed into a search engine.

 

With popular  search engines such as Google offering a fairly reasonable amount for keyword hits, both small and big companies are turning to adword campaigns for their advertising needs.

 

The problem is, since adword campaigning has gained popularity, there lies a challenge to bid for the top spot.

 

The competition has become fierce when it comes to emerging on the top three positions on the list once a keyword is entered.

 

Unless you want to be at the end of a search list, you need to come up with a straightforward and effective Google adword  campaign.

 

At the end of the day, you would want to see the results of the adword campaign so here are some helpful tips on how you can emerge victorious against these challenges:

 

1. Create a Google adwords campaign and use it effectively.

 

Offering adword campaign services is Google's main cup of tea, and they will profit from you whether your company earns from these campaigns or not.

 

You would not want to just give your money to Google without gaining any results so the key here is to use the tools that they offer to your advantage.

 

Once a web surfer types in a keyword on Google and clicks Search, there are 'Sponsored Links' displayed and with each click, the advertiser needs to pay Google.

 

If you are an advertiser and you decide to use Google's adword campaign, study their guidelines and use the tracking tools that they offer to know which keywords get the most hits or matches.

 

Then, you can revise your campaign so that it will be more applicable to address a specific market.

 

2. Use the tools to target your audience.

 

Setting up an account in Google adwords would require you to key in the languages and location that you prefer.

 

This is very important because if you do not set this up properly, then your products and services might be offered to a region or country wherein you do in not currently operate.

 

Thus, you would gain you more advertising costs which would not yield any results if you are not properly addressing your target market.

 

If you have clients in a bilingual region or if you operate in another country, choose the languages used in that location.

 

This Google feature gives you more control when it comes to targeting a specific audience.

 

3. Compose and design your ad.

 

In creating your adwords campaign, make sure that you have a clear understanding of Google's guidelines. You would like users to click on your ad if they find it interesting enough.

 

Of course, your web site will only be linked to related keywords so it is vital to focus on that as well.

 

When composing an ad, make it brief, informative and attention-grabbing all at the same time.

 

Bear in mind that it does not necessarily mean that once a visitor goes to your web site, they will stay there for a long time.

 

Your web site should be designed to convince people to take advantage of the products and services that you offer before they leave.

 

Otherwise, you would have a lot of hits on your web site but end up with a lot of misses on marketing and sales opportunities.

 

4. Choose the correct keyword.

 

This is one of the most difficult parts when it comes to the adword campaign process.

 

Use all the resources that you have to come up with the keywords that will lead to a hit on your web site. Use lay man's terms as much as possible.

 

Put yourself in the shoes of a student or a housewife surfing the Internet. Unless the user is really tech-savvy, then he or she will just use everyday words and avoid technical terms. Google features a tool where keyword suggestions are offered.

 

Vary your keywords from time to time as you learn which ones yield the most hits. This would also give you more results because users may enter keywords differently even when they are searching for the same topics.

 

By coming up with a gameplan on how you can use Google adwords to spice up your advertising campaign, then you would most likely be on top of the list once Internet users key in a word which is related to the products and services that you offer.

 

This would yield more profit for you and your company, without having to dole out millions in advertising campaigns through other mediums.

 

 

 

 

Additional Reading 

Free internet Marketing Resources