Monday, May 25, 2009

Ways to Build Links

Ways to Build Links

by Jorjeo Iveniscovich

Having an active marketing method that delivers a constant stream of high quality web traffic is definately an achievable task. In order to gain traffic you need a big web presence, and to get a substantial presence first of all you have to have a good quality website that Google can easily read, and second, a back-catalogue of good quality links pointing at your site from as many other authority sites as possible.

Although this sounds quite difficult and complex, reasonably easy to achieve because of all the systems that are around that can do it for you. First though, you need to grasp the concept that not all links are equal. Google Page Rank is a good indicator of how much a link from a given site will be worth. Google ranks pages 0-10, 0 being the least valuable sites that is knows about, and 10 being the most valuable and popular sites. Below rank 0 or n/a means either that Google isn't aware of the sites existance or that you should avoid that site because it has been blacklisted.

In a perfect world, we'd all have lots of links from the home-pages PR-10 sites, however the fact that there are only around 10 PR-10 sites that exist somewhat hinders this approach, and those 10 or so won't usually link to many other websites because they don't need to, have nothing to gain from it, and would never stop receiving link requests. Even slightly lower PR sites, like PR-7/8s are very picky about who they link to. These highly ranked sites are known as "authority" sites and tend not to link to lower ranked sites (not very often anyway) because they simply have nothing to gain from it.

Your mission is to get as many sites with some PR or the potential to soon get some PR to link to you as possible. This means in effect that getting a link from a newish site that hasnt been live long, has no PR but is working on link building is a good strategy to adopt in the longer term. Google only allocated PR twice per year, so if you are unlucky you might need to wait months in order to gain some PR. The amount you are given will depend upon the link juice you squeeze from all the sites that link to you. The more, high pr sites you receive a link from, the higher your PR will ultimately be.

So what do you do to acquire as many links as you need? Well, people have been arguing over the best answer to that since the beginning of Google, but there are several options. You can scoure the web for sites that actively link. There are a lot of site for reciprocal link management, but reciprocal links are being seriously de-valued by the major search engines because they can see that there has been an agreement made, therefore the links are unnatural. They are still worth something though, as some reciprocal linking is natural, such as, supplier to cutomer etc.

By far the most efficient way to get to the good seats in the search engine results ranking (at the top) is with one way links (getting sites to link to you without you having to link back). As people aren't very inclined to give away links for nothing, this can be quite difficult. Some sites may just genuinely like your site's content and give link to you as a resource for their users, but generally speaking, you will have to give them return

You may have some difficulty with this if you only have one website, or if you have two that are hosted in the same place, they'll have the same IP address and so it will look to search engines as if they are they the same site. The are lots of solutions to this problem, but one way links are definately the most effective.

Effectively, your site is entered into a triangular arrangment where your site (site A) links to site B, which then links to site C, which then links back to site A (your site) this is beneficial to each site to the value of one one-way link. The big search engines cannot trace these links and so they reward you with a big push up the results rankings. - 20490

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Friday, May 22, 2009

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Home-Based Business Opportunities Necessitate Good Time Management Strategies

Home-Based Business Opportunities Necessitate Good Time Management Strategies

by Stephen Beck

As a promoter of home based business opportunities, it can be difficult reaching your goals. One of the biggest reasons why many people struggle is because of lack of effective time management. Here are some great tips to assist you.

1. Begin with the end in mind

The night before you start working, write down each task that you have to complete the following day. Do not bother to list tasks you can delegate to someone else. Have your list nearby so you can refer to it throughout the day. You do not have to do everything as anything that you did not get done you can do the next day.

The purpose of the list is to keep you focused, as there are many distractions that will occur during the day. Prioritize your list with the most important tasks at the top. This way if a lot of other issues come up, you took care of the most important tasks.

2. Checking email can waste a lot of your time

Poor email management is one of the biggest contributors to wasting time in promoting home based business opportunities. You should never check email throughout the day if it can be avoided. Schedule a specific time during the day to check your email and make sure it comes after some of the other higher impact activities throughout your day.

One common misconception is that email is not distracting if you do not reply, only check. This is not true because even if you only read, it still takes some of your mindshare away from other activities that are more productive for building your business.

3. Surfing the internet without purpose is a business killer

Wasting time surfing on the internet is very easy when you run home-based business opportunities. You may not notice how much time you spend on surfing activity that is not productive. Obviously, the internet has some use in building your business. That being said, you need to make sure you restrict non-productive use. Productive internet use is anything that generates revenue for your business, like internet marketing and advertising related activities.

4. The phone can waste a lot of time during the day

You would be amazed at how much time the phone can take out of your day. Constantly answering the phone not only takes actual time away, but also takes mindshare away as well by diverting you from the task at hand. You should have your voice mail or assistant answer calls for you while working. This way you do not have to worry about taking a call that is not productive to the tasks you are trying to complete at this time. Doing this will help you get more done throughout the day.

As the owner of home-based business, opportunity time is money. Therefore you want to make sure you manage your time effectively. Doing so will help you to make more money from your business in the process. - 20490

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Sunday, May 17, 2009

Advertising While Promoting Your Self To Clients

Advertising While Promoting Your Self To Clients

by Vale Stuggs

Self promotion consists of shouting about your strengths with a subtle and artistic hand. Without subtlety and creativity, self promotion would be the equivalent of bragging, not advertising. Advertising is not simple and in fact has many details involved. You would begin by collecting information about your product and creating content.

In our high-tech society, having a website for your business is important. The amount of computer savvy people who can create a website for you makes this marketing tool inexpensive and rather simple. There are also various technologies used to develop websites which give varied results. For instance, a one page flash website will not draw a customer's eye, but a site rich in graphics can garner their interest. After the website creation, you need to focus on the content of the site. To have top rankings on Google, Yahoo, and MSN, seek the advice of a search engine optimization expert. With the rise in search engine use, it is paramount to your product's success to be easy to find. By making your site high ranking you can achieve this. Customers will revisit your site if you continue to make changes and updates. Enlist someone to create a company logo to also capture customers' attention and broadcast who your company is.

In addition to content on your website, publishing articles in other online publications, newspapers, business publications and magazines will promote your product. Try to focus on ten benefits of your product or business. Any online publication you are in will also move your search ranking up.

Once the printed and online medium is covered, you may consider television advertising. A commercial that airs in prime time will reach a great number of people. Align the content of the commercial advertisement to your product. One trick is to utilize a famous person as a spokesperson. This will convince ordinary people and fans of the personality to purchase your product.

You should reevaluate your advertising and marketing strategy often. You can see what worked and what didn't. You can ensure you don't repeat mistakes you have made. If your product or company has achieved any awards or special honors you can begin to include those in your marketing campaign. Achievements give credibility to your company or product and will attract consumers.

Another good idea is to analysis the work of your competitors often. You can see if they provide something you do not and other areas you can improve upon.

Do not overlook sending mail as part of your advertising strategy. Do optimize performance, identify appropriate customers and ensure you have the proper address. Keep your customers in the know by sending any updates within the company or to your products. Of course, many people forego snail-mail and use email. This can be a better allocation of resources. You can also send emails to a huge database with sale information or any other updates.

Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.

To garner even more customer loyalty, thank your customers and clients for their support of your product. Always remember to include them on special occasions by sending a note of thanks. Tokens of appreciation such as customer loyalty discounts or free gifts can also go a long way. Keeping happy and satisfied customers is just as important as attracting them originally. - 20490

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Friday, May 15, 2009

Simple and Effective Online News Distribution at Your Fingertips

Simple and Effective Online News Distribution at Your Fingertips

by Elisa Whealer

The times will surprise you: it is no longer like it was before. If you think the only options you have are the mere traditional ways to promote your company, think again.

Technology innovation brought out the Internet, which for the past years had proven its worth of being influential, not only to the selected few but for most individuals.

Somehow, both big time and small time entrepreneurs have finally found a common ground with certain balance.

The power of the Internet, due in large part to the millions with access, has given small businesses that fighting chance against the more established firms.

Online Distribution: The Primary Step

Prepare a strategic approach on how you will present everything. Do researches first and relevant studies about press release submission on the Internet before you actually embrace the idea.

Let us however cover some basics here:

1.) Clientele. It is highly important to assess your business and be certain where it is going. Do this by knowing who your market should be. If you are not sure who they are, then it is pointless since you have no idea whom to address to. Just imagine yourself shooting at all directions but not hitting the target.

If you are lucky, you will hit the target, but rest assured, it will only be a rare occasion. Thus, before anything else, settle this area.

2.) Research. Conducting such research is divided into two: a.) familiarizing potential targets, and b.) determining the rightful media. With proper data to incorporate, it will be easier for you to clarify these significant factors.

These are all essential in order to come up with the most suitable release for your business. For it to convey just the most apt content needed for your business to prosper.

3.) The PR Writer. Regardless if you outsource this or you get this in-house, the writer should preferably have an experience writing press releases. You want a release that can get the attention of your potential customers.

A truly absorbing press release exists simply because of the writer. On the contrary, inefficient releases can be singled out based on their poor quality content.

4.) A Simple Message. When submitting for news distribution, make sure that you keep the message simple in your release. What does this mean? It merely means you make it brief, with substance, and most of all, no fluff.

Plainer content is more favorable since it is apprehensible for the readers. Otherwise, it will be discarded.

5.) PR Submission Online. Various distribution sites are available on the Internet for you to choose from. Take note that each has its own set of guidelines to follow. Be familiar with their policies and decide which one suits you perfectly. You may choose between paid distribution services and free services.

The advantages with these paid distribution websites are additional services that the free sites do not have. It all depends on you which service to avail of. Go for what you think is worthwhile.

Online Release Distribution Takes A Credible Role As A Publicity Tool

Aside from the traditional means for PR distribution, the Internet provides another option. Each and every year, the Internet attracts more users from various age ranges coming from various parts of the globe. The potential, as you can see, is of great magnitude.

Going for an online distribution for your release can be effective if done right. It will give your business a fighting chance against the giants of your field. - 20490

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Monday, May 11, 2009

The Real Scenario of Work at Home Jobs

The Real Scenario of Work at Home Jobs

by William Worker

Nowadays, it is evident that work at home opportunities are chosen by many of the people because of the rewarding career that it can give. You can earn a lot of money provided that you have the right skills, the right knowledge and a good attitude towards work. That is why it is important that you know the realities behind the life offered by work at home opportunities.

First, you will not experience how it feels to go to your workplace. Everyone has his own adventure in going to their offices or field but in your case, you will never have any story because you are working in your own house. You will not experience the rush hours and the likes.

Next, you will not experience the adventure, the drama and the action in your workplace. You do not physically communicate and interact with people that are why you will miss the real track of adventure.

But, in every downside of working at home, there are some things that you need to see for you to appreciate and think about it deeper. There are more things that yet to unveil once you chose this kind of work.

First, work at home opportunities do not give you someone to be your boss. You are the real king; your words are your own command. You arrange your own schedule and you handle your workload. No one can dictate you or prevent you from what you want to do so long as you can do your tasks effectively and efficiently.

Next, work at home jobs are real opportunities. You can really earn big amount of money if you will perform better than anyone they can see. It is important to show your productivity and outputs and once you impressed your clients, they will give you more than enough compensation that you expect.

Also, this is a unique experience. You will work with people that you do not really see physically. This is a kind of experience that not all of us can feel because the challenge is to please people and judge them by the way they communicate to you!

These are some things that you can use if you want to think about choosing work at home opportunities as your job. Always remember to weigh your options and look at the real scenario for you to arrive to best option. - 20490

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