Writing A Press Release To Get Attention To Your Business

Writing A Press Release To Get Attention To Your Business

by William Cotner

Would you like to increase the traffic to your website and finally get people to know what you can offer them? You might have tried many internet marketing tools as Pay Per Click, article submission and Search Engine Optimization, but did you know that there is another great way to generate traffic? You can achieve this by using press releases, and in this article you will find out how to do it.

First rule is to make your press release NOT look like an advertisement. The less it looks like an ad, more people will read it and more effective it will be. Try to create your press release based on news, something special which your company has, something which can be interesting to read about.

Once you have a newsworthy story, you will want to make sure that your press release actually gets noticed by someone who can do something with it. There are plenty of free sites which offer press release distribution but if you really want to get great results you should consider paying for some publicity. There are actually places where you can PAY to have your story feature on places like CNN and other news stations and radio shows. How would that work out for your business?

As soon as your story got chosen by your channel, you should write a press release. You can do it yourself, or hire someone to do the job for you. A decent press release can cost you about a hundred dollars, but if you are a good writer, you won't find any difficulties writing it on your own. Start with clear and interesting introduction, outlining what the press release is about. This step is crucial, as if you will not do it well enough, you will be loosing the audience.

Also, you want to make sure that the press release is interesting enough to stand on its own as a story. Don't just give information, do something to give it an emotional edge like using specific names and mentioning people who are involved in the story. Stories about people are the most interesting things for other people to read. Finally, make sure that the press release is also information and educational. Selling is really nothing more than educating the public about your product or service and the value which it offers so if you educate without promoting you can still sell people on your message.

So go ahead and get your plan together to set up your press release and see what kind of attention it brings you. - 20490

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Don't Blow it - 8 ways people Mess Up articles

by Brent Sweet

The best thing you can do to bring targeted visitors to your site besides ranking number one on Google is to write effective articles. There are several mistakes people make though when they go to do this, and it renders their articles useless.

The way to have your articles distributed everywhere is to NOT do the following:

Number One: Like your english teacher used to say. Spell everything correctly and use good grammar. Use spell check.

Number Two: The article is to share information on a topic, not to promote or build a bunch of hype around yourself. If you want it to be read save all the hype building for the bio box at the end.

Number Three: Dont base your content on things you dont have knowledge in, you are here to inform the reader.

Number Four: Make your article specific. One topic per article, dont write a weight loss article and turn it into a business opportunity article.

Number Five: Use your headline to attract readers, not just to subject your article.

Number Six: Do not purchase articles, and do not steal articles. Write your own unique articles, this way people may actually publish it on their website!

Number Seven: Promote in your bio box, but only promote one thing. Don't promote a bunch of different sites in your bio box. This relates back to the one topic issue.

Number Eight: Blasting duplicate articles all over the internet. Spin your articles a few times at the very least so that they are different, or pay a service to do this for you. - 20490

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Is there a Google Sandbox

by Brent Sweet

If you have read anything about SEO you have heard of the Google Sandbox. It is basically a rumored filter that Google has that prevents new sites from reaching the top of the search engine index.

So is it really there? I can't really say for sure. It would be a good idea, but it would prevent sites that are brand new and good from ranking for a period of time. There really is only one thing that would tell you if it exists and that is if you were so good at SEO that you could develop and optmized page both on and off site that should be number 1 and register the domain all on the same day. I don't know anybody that good.

I believe it depends on your optimization efforts, not the Google Sandbox. I had a site that was just below 100 for about 2 weeks after the domain was registered. 2 weeks later I was at position 10. I had increased my optimization efforts. Did I beat the sandbox, does it only last 2 weeks, does it exist at all? I don't know, but if it does exist it doesn't last more than 30 days if you know what you are doing.

So to get to the point, it may exist but I beat it in less than a month. If you are such a good SEO that you can optimize a site that should make it to page one in less than 30 days then props to you. I think my site getting on page one of Google in 30 days, before Yahoo even indexed me, is an indication that the Sandbox is fluff.

What people refer to as the sandbox for me, is natural progression. I think that you have to pass sites to get ranked, and it takes some time to pass a site that has been on Google for a while. - 20490

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How do I get out of the Google Sandbox

by Brent Sweet

If you have read anything about SEO you have heard of the Google Sandbox. It is basically a rumored filter that Google has that prevents new sites from reaching the top of the search engine index.

So you want to know if it exists? I really can't answer that. The only true way to know would be to register a domain, optimize the page and build links to it all on the same day, have Google index all those and see if you jump to number one. I don't know of any SEO that is that good!

I believe it depends on your optimization efforts, not the Google Sandbox. I had a site that was just below 100 for about 2 weeks after the domain was registered. 2 weeks later I was at position 10. I had increased my optimization efforts. Did I beat the sandbox, does it only last 2 weeks, does it exist at all? I don't know, but if it does exist it doesn't last more than 30 days if you know what you are doing.

So to get to the point, it may exist but I beat it in less than a month. If you are such a good SEO that you can optimize a site that should make it to page one in less than 30 days then props to you. I think my site getting on page one of Google in 30 days, before Yahoo even indexed me, is an indication that the Sandbox is fluff.

I think what people refer to as the sandbox is simply the fact that it takes a little time to outrank sites that have been indexed for some time. I mean the fact is to get a higher ranking you have to pass sites that were there before you. - 20490

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