The Role of Inbound Links in SEO

The Role of Inbound Links in SEO

by Brent Sweet

The quality of your inbound links is a key factor that search engines will use to rank your pages. Contrary to popular belief, the number of links you have is not that important. Having a few high quality links is much better than having a bunch of links that are low in quality. Inboud links can be defined as the links that are added to other websites which point back to your site, sending traffic to it. There are a number of strategies you can use to get high quality inbound links. Remember, the quality, not the quantity, is the most important factor you will want to take into consideration. One of the most common ways to get quality inbound links is to exchange links with sites that are similar in theme to your own.

To do this, all you have to do is find websites that are related in topic to your own, and email the webmaster for a link exchange. In most cases, the webmaster will be happy to exchange links with you. Another way for you to get good inbound links is to make posts on either forums or blogs. Most of these sites will allow you to add your website's link to your signature, and those who read your posts can click on the link and be taken to your homepage. Both of the methods discussed in this paragraph are free strategies that you can use to build inbound links. However, there are a number of payment options can use to further enhance your inbound links.

One of the most common techniques is to buy a text link on a page with high PR. While some have argued that Google frowns on this, it is a common way to build up traffic. After all, if a text link to your site is clearly visible on a PR 7 page, it is very likely that you will receive large amounts of traffic from this link. It is for this reason that many webmasters are willing to pay more than $50 per month just to have their link on a page with high PR. It will increase both their page rank and their traffic. Page rank is another thing that you can increase by getting high quality inbound links. Page rank is the number Google will use to measure your site.

The lowest page rank is 0, and the highest is 10. Every brand new website will start out with a page rank of 0. While it is possible to increase the page rank to 10, only a few websites ever get this high. However, the higher your page rank, the more value you will have with the search engines. The best way to increase your page rank is to get a large number of quality inbound links.

The rank of the page linked to your webpage will determine its page rank. - 20490

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