Sunday, April 19, 2009

Social Media Sites: Hidden Benefits for Online Marketers

Social Media Sites: Hidden Benefits for Online Marketers

by C.Chadwick

Online networking and online social bookmarking are more popular now than ever. But its hard to know which social network is right for you if you havent tried all of them. This is why many Internet users find social network reviews valuable.

When you read the reviews, though, you might be surprised at how much variation there is in peoples opinions. Some people would defend their social media choices to the bitter end. That may be due, however, to being unaware of all the available options, so they got hooked on one site without really knowing whats out there. Some of those who are adamant about their choice dont even know the difference Online social networks that feature book reviews, like Booksconnect, cater to bookworms everywhere.

Many social media users arent aware of the difference between one form of social networking and another because there is a tremendous amount of cross-over in the platforms. Sites such as MySpace can be used just for fun or for serious business networking, or both! And there are literally tens of thousands of Ning sites, such as bookmarket.ning , which specialize in narrow niches. These type of [online social networking] sites are significant because theyre completely user-driven and allow focused conversations surrounding peoples interests. Interests can be as specific as book aficionados, who now have many online communities geared just to them. social networking is social bookmarking, which has become very popular. Sites that feature social bookmarking, such as Mister Wong, allow logged-in users to save their online bookmarks for free. Social bookmarking sites also are a great help to Web searchers, because keyword tags that allow for easy searching can be assigned to each bookmark. Keyword tagging also makes social bookmarking sites of great interest to online marketers, because they know they will lead to backlinks for their sites. One social bookmark doesnt really mean anything in terms of backlinks but when you add them all together, they become influential in search engine rankings. Also, like with Digg, if a blog post is entered on one of these sites, it can often achieve high search engine rankings if the keywords were researched and the listing was entered correctly.

An innovative variant of online social networking is online social bookmarking, which has become a standard for people who work and play on the Web. Social bookmarking sites like del.icio.us allow people to save their favorite bookmarks so they can access them online any time. This platform type is also great for people who conduct searches, because keyword tags that allow for easy searching can be assigned to each bookmark. Tagging also makes social bookmarking sites of great interest to online marketers, because backlinks result from the use of bookmarks. The individual links arent that meaningful but in aggregate, they matter. As with BloggingZoom, when a link is posted on these web properties, it can often rank high in Google if the person who submitted it understands how to research keyword tags and has entered the listing properly.

Confusing the issue even more are sites like Mixx, which are set up for both social networking and social bookmarking. These sites are used for bookmarking but they also have legions of people who frequent them for marketing or socializing. Business and personal contacts galore are just waiting to be discovered on these sites and blog posts featured on these online social networking sites have the potential to rank well in Google and other search engines. These tremendous benefits are just some of the reasons that people who make their livings online love social media sites. - 20490

Click for more information on (http://hubpages.com/_networking/hub/Social-Networking-Sites-by-Category-Part-2) online social networks and (http://hubpages.com/hub/Social-Networking-for-Beginners) online business networking.

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