Ranking Your Website at the Top

Ranking Your Website at the Top

by Jack Spencer

Although there are a number of different things that need to be considered whenever you're talking about your website, one of the most important is the fact that you need to be ranked well in search engines. After all, if you don't have traffic coming to your website regularly, you could not expect to make a success of your website. It would be similar to having a store where no customers ever entered.

There are two different things that really need to be kept in mind whenever you are trying to get this traffic from the search engines. The most important of these two things, however, is making sure that you have incoming links to your website which is something that is known as off-site optimization. Having your website structured in order to optimize it is also important, although to a lesser degree.

Let's take a minute to discuss on site optimization, simply because it comes naturally to many of us. If you want to optimize your webpages for the search engine, you need to make sure that you are optimizing them for the proper keywords. Using tools, such as the Google external keyword tool will help you to find a keyword phrases that people are actually searching for. Don't try guessing at the key words, more than likely you will end up with lackluster results.

When you have this list of key words in front of you, you need to start using them on the individual webpages of your website. Always make sure that they are included in the title tag, as well as in a larger font toward the top of the page. From there, you would simply use them throughout the page naturally, as if you are writing for somebody to read it.

The off page optimization is much more important than the on page. This is how Google ranks many of the pages and although it is important to make sure that the keywords are included on the webpage, it is the incoming links that really shows Google that the page is popular. You can get these from a variety of different sources.

Some of the most popular places to get incoming links include the article directories and social bookmarking websites. It is possible to rank for some less competitive keywords, simply by getting the links from these websites into your website regularly. Another place that you would want to try getting links is through linking service and there are several of these that are also available as well. Provided you choose one that is well structured, you can really do your website a lot of good.

One other thing that you want to make sure that you're doing in order to optimize your webpage is that you never stop working on it. If you see some rankings beginning to grow as a result of this optimization, you will see them drop just as quickly if you stop optimizing altogether. Build incoming links over the course of time and you will see your business growing as a result. - 20490

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The Role of Inbound Links in SEO

The Role of Inbound Links in SEO

by Brent Sweet

The quality of your inbound links is a key factor that search engines will use to rank your pages. Contrary to popular belief, the number of links you have is not that important. Having a few high quality links is much better than having a bunch of links that are low in quality. Inboud links can be defined as the links that are added to other websites which point back to your site, sending traffic to it. There are a number of strategies you can use to get high quality inbound links. Remember, the quality, not the quantity, is the most important factor you will want to take into consideration. One of the most common ways to get quality inbound links is to exchange links with sites that are similar in theme to your own.

To do this, all you have to do is find websites that are related in topic to your own, and email the webmaster for a link exchange. In most cases, the webmaster will be happy to exchange links with you. Another way for you to get good inbound links is to make posts on either forums or blogs. Most of these sites will allow you to add your website's link to your signature, and those who read your posts can click on the link and be taken to your homepage. Both of the methods discussed in this paragraph are free strategies that you can use to build inbound links. However, there are a number of payment options can use to further enhance your inbound links.

One of the most common techniques is to buy a text link on a page with high PR. While some have argued that Google frowns on this, it is a common way to build up traffic. After all, if a text link to your site is clearly visible on a PR 7 page, it is very likely that you will receive large amounts of traffic from this link. It is for this reason that many webmasters are willing to pay more than $50 per month just to have their link on a page with high PR. It will increase both their page rank and their traffic. Page rank is another thing that you can increase by getting high quality inbound links. Page rank is the number Google will use to measure your site.

The lowest page rank is 0, and the highest is 10. Every brand new website will start out with a page rank of 0. While it is possible to increase the page rank to 10, only a few websites ever get this high. However, the higher your page rank, the more value you will have with the search engines. The best way to increase your page rank is to get a large number of quality inbound links.

The rank of the page linked to your webpage will determine its page rank. - 20490

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What Is Search Engine Marketing?

What Is Search Engine Marketing?

by Brent Sweet

It's in our genes, we're driven to seek. We 'hunt' for food, homes, partners, jobs and lately - with the advent of the Internet - information.

Even in the early years of the Internet, before it evolved to include Web browsers, there were text based search engines. Back then they had funny names like Archie, and Gopher. It was only later, when the graphical browser was invented, that searching became much easier and accessible for the rest of us.

The concept behind Search Engine Marketing (SEM) is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in "hunt mode." This mode is unique because it indicates that the person is looking for information. Marketers understand this "hunt mode" means the searcher is probably somewhere in the buying cycle, researching a product or service to fill an immediate or future need.

It's this 'timeliness' that makes search engine results some of the best sources of targeted traffic, whether that traffic originates from "organic" unpaid search listings or paid (sponsor) advertising listings.

To leverage the power of targeted traffic, marketers must understand how to effectively use both paid and organic SEM and what they can expect each methodology to achieve.

Search engine traffic is unique because:

Presenting your message within the search engine traffic is non-intrusive. The searching is not interrupted and your message "arrives" just when the searcher is seeking knowledge or a solution.

Search engine traffic results from a fixed inventory of searches. To truly qualify as search engine traffic, the search must be one that the searcher initiated as a search, either by clicking a search link or by entering a search query.

Search engine traffic originates from a voluntary, audience-driven search. This means the visitors arriving from a search have selected your listing and chosen the words that match.

Natural or "Organic" search engine marketing combines the best practices of technology, usability, copy/linguistics and online PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page or site, combined with external elements such as links and user behaviours/preferences.

These days, Marketers can buy text-link search results on all of the top search sites. The popularity of paid search results advertising can be attributed to the search engines' need for alternative revenue sources, marketers' increasing requests for search results traffic, and the high value of the traffic generated through search results.

Unpaid (otherwise known as organic or algorithmic) search engine traffic was once fairly easy to get - but this was before there were more than 3 billion documents competing for attention of the search engine databases!

Some marketers believe there are "tricks" which will improve the relevancy of their indexed sites. Using tricks to fool the search engines is dangerous because many of these 'tricks' result in negative relevance penalties (they actually lower your ranking score!) as the engines take measures to punish search marketers who try and manipulate their systems. Remember, site and IP Blacklists do exist and 'tricks' are one sure-fire way to get yourself added.

The good news is there are many compelling and legitimate organic search engine optimizations. Some of the best ones focus on content - the mainstay of the Internet. Particular efforts should be focused on copy (the words), the site design (it's an artful balance between what the computerized search engine needs and what the human searcher wants), HTML formatting, and other technical considerations.

Online marketing is a proven and valuable part of an overall integrated marketing campaign. And it all begins by understanding the precise keywords and search terms your ideal prospect is using to search the Internet. Find these and you unlock the potential of the Internet. - 20490

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