Upselling Tactics

by Amy ANderson

Cross selling and upselling to the existing customers can be difficult if you want to trade more as well as make more cash "

Customers who had already purchased from you, however, who trust in and notice value in whatever you do and who are in a purchasing mood are fine prospects for cross selling and upselling. There are many possibilities that the customers will purchase more if you make them aware of it.

You should know what you have that you could cross sell and upsell "

Having a full knowledge regarding what you could upsell is important. Upselling the irrelevant or wrong services or products would only alienate your customers. Cross selling and upselling the right kind of stuff at the correct time is considered to be your duty. There have likely been times where you have purchased something only to get it to your house and then realized that you could have bought the more expensive one which had more features and matched up better with your preference. If only the salesman had informed you or showed it to you.

Ensure that you (the salesperson) ask "

Perhaps the greatest block to upselling is that the salesperson doesnt ask. It might be that they are scared or intimidated. Maybe salespeople feel cheesy. Perhaps they might think that they have no right to ask. Maybe they are worried that the client will refuse.

The biggest factor which stops or prohibits upselling is that most of the salespeople do not ask and stay quiet when it comes to upselling.

Try to keep upselling simple "

About eighty percent of selling is showing up and having the right kind of attitude and playing the game.

Salespeople need to ask for the higher end sales as theyre so experienced, but not forget to follow through on sales basics. - 20490

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Ranking Your Website at the Top

Ranking Your Website at the Top

by Jack Spencer

Although there are a number of different things that need to be considered whenever you're talking about your website, one of the most important is the fact that you need to be ranked well in search engines. After all, if you don't have traffic coming to your website regularly, you could not expect to make a success of your website. It would be similar to having a store where no customers ever entered.

There are two different things that really need to be kept in mind whenever you are trying to get this traffic from the search engines. The most important of these two things, however, is making sure that you have incoming links to your website which is something that is known as off-site optimization. Having your website structured in order to optimize it is also important, although to a lesser degree.

Let's take a minute to discuss on site optimization, simply because it comes naturally to many of us. If you want to optimize your webpages for the search engine, you need to make sure that you are optimizing them for the proper keywords. Using tools, such as the Google external keyword tool will help you to find a keyword phrases that people are actually searching for. Don't try guessing at the key words, more than likely you will end up with lackluster results.

When you have this list of key words in front of you, you need to start using them on the individual webpages of your website. Always make sure that they are included in the title tag, as well as in a larger font toward the top of the page. From there, you would simply use them throughout the page naturally, as if you are writing for somebody to read it.

The off page optimization is much more important than the on page. This is how Google ranks many of the pages and although it is important to make sure that the keywords are included on the webpage, it is the incoming links that really shows Google that the page is popular. You can get these from a variety of different sources.

Some of the most popular places to get incoming links include the article directories and social bookmarking websites. It is possible to rank for some less competitive keywords, simply by getting the links from these websites into your website regularly. Another place that you would want to try getting links is through linking service and there are several of these that are also available as well. Provided you choose one that is well structured, you can really do your website a lot of good.

One other thing that you want to make sure that you're doing in order to optimize your webpage is that you never stop working on it. If you see some rankings beginning to grow as a result of this optimization, you will see them drop just as quickly if you stop optimizing altogether. Build incoming links over the course of time and you will see your business growing as a result. - 20490

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The Top SEO Strategies Of All Time

The Top SEO Strategies Of All Time

by Michael Fleischner

There's a lot of information out there on the Internet about search engine optimization. Some of it is really good but unfortunately much of the information is either totally inaccurate or just plain wrong. I've taken the time to sort through much of this information and provide you with the strategies that get actual results.

By working with literally hundreds of small and medium sized websites, I have found that top ranked sites have a number of factors in common. What are they? I'm about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results.

The first search engine ranking factor has to do with the anchor text of all inbound links to your website. Google and other search engines use the anchor text from other sites linking in to determine what your site is about and what it should rank well for. If websites link in only using a URL, and not your keywords in the anchor text, email them and ask them to update your link. The link should always appear with your most important keywords.

The second most important factor for having high search engine rankings is to include your most important keywords in your meta tags, particularly your title tag. This is one of the key ways that search engines identify your pages and display information on search results. In addition to your title tag, include your keywords in the keywords and description tags as well.

The third factor of search engine importance is link popularity. How many websites are linking to yours? More importantly, what is the value of those links? This answer is usually a function of Google Page Rank. Page rank is comprised of a large number of factors but essentially provides a weight to the value of each inbound link. The more links you have a greater value pointing to your web site, the higher your link popularity.

The fourth ranking factor to consider is the variety of domains linking to your web site. If you have hundreds of inbound links from a single web site, they carry less weight than only a few inbound links from separate and distinct sites. The key here is that different sites are essentially placing their vote. Focus on diverse link building strategies among many different web sites.

The final ranking factor is keyword use in root domain. Although it's possible to use subdomain or dedicated pages to get your keywords in a URL, nothing beats having them in your root domain.

All of these factors are important for top search rankings. Don't overlook any of them if trying to improve your search rankings for particular keywords or keyword phrases. Also, be sure to continually read up on the subject or consider any one of a number of SEO training programs that can show you how to have more impact with your optimization efforts. - 20490

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Increase Search Rankings 300% With These Helpful Strategies

Increase Search Rankings 300% With These Helpful Strategies

by Michael Fleischner

If you're like many people in today's economy you may be thinking about starting your own business. Any new business requires a website and websites are only good if others can find them in search results. All new website owners quickly find a need to focus on the search ranking of their website in all major search engines. Search ranking is the organic placement of your site, also referred to as ranking, on Google or some other search engine.

For most new website owners, getting to the top of search engines is a significant challenge. This is due to the complexity of SEO. In fact billions of dollars are spent each and every year on SEO, website development, and PPC. Learning the most important search engine optimization factors from the start is important for true SEO success.

One way to effectively meet the needs of your website marketing is through PPC and other paid forms of advertising. However, with SEO you can enhance your ranking on all major search engines. Here are a number of strategies that can be applied to your website today to instantly begin raising the position of your website for even the most competitive keywords and keyword phrases.

One of the most important aspects of search engine optimization begins with the design of your website. Website design allows you to properly position your search engine for access by search engines. The more accessible the site, the better results you'll have on search engine listings. Focus on on-page factors such as meta tags, headers, and keyword density. These are all essential for accurate ranking.

Develop an search engine optimization plan. Those who are most successful with achieving top rankings are those who have a well defined action plan. Your plan can be simple but must be applied on a regular basis. Search engine optimization takes time and can only achieve the results you're looking for if you apply it each and every day. Begin with a simple outline and then define daily tasks. Before you know it, your progress will be substantial.

Once you've reached top search ranking placement through the application of proper website design and off page optimization techniques such as link building, you must continue to apply proper SEO techniques to maintain your number one ranking. Not only does it take a considerable amount of work to achieve top rankings, but it requires ongoing effort to maintain the coveted #1 position.

When focusing on SEO think like General Electric. The former President of GE said that the company had to be number one or number two in the category or they would not compete. The same is true with search engine optimization. All of the traffic goes to the first few positions so don't settle for anything less. You can achieve success as long as you stay focused, apply SEO principles, and monitor your results. - 20490

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Develop a Restaurant Public Relations Plan

Develop a Restaurant Public Relations Plan

by Jose L Riesco

A restaurant public relations plan is a pivotal part of an overall marketing initiative. It is, of course, never good enough just to design and open a restaurant, whilst paying no heed to how you are going to attract new clients or how to ensure that they return as regular patrons. As an entrepreneur, you should spend a great deal of your time brainstorming about a variety of marketing initiatives and make sure that you have finalized a PR plan specifically tailored to the industry before you set out.

The grand opening of your business is a pivotal event and a comprehensive restaurant public relations plan will adequately cover it. For example, at least two weeks prior you will want to send press releases to your local media outlets, ensuring that you get good coverage as well as appearing in local event calendars. Then you can prepare for good attendance and be ready for the big day.

You should have a dedicated restaurant public relations person to give out media kits to visitors at your grand opening. The kits must include the menus, facts and figures about the business and biographies on yourself and the head chef. Make sure that these kits are professionally produced and whilst you are at it, book a professional photographer to get a valuable record of the event.

If you have being smart and teamed up with local chambers of commerce and/or nonprofit organizations, then you should get them involved in your restaurant's opening festivities and at the same time check that you have reached out to their lists of media contacts. It doesn't matter if these overlap in some way, cross promotion can be a significant part of the restaurant public relations initiative.

Special events can be pivotal to restaurant public relations success and you should focus on the calendar during your first few months. How about featuring an art show alongside certain events, or creating an annual or semiannual wine festival. Open up your business to a whole new raft of potential clients and give yourself valuable PR exposure to boot.

Local newspaper editors are often looking for material to fill their pages and you should try and make friends with them, most especially if they have a significant food and drink section. If you can establish yourself as an authority figure and provide a lot of good news and material to them on a regular basis without pitching your business, then this would pay dividends. Whenever they need advice or input they will think of you and the resulting column inches can be valuable PR exposure.

Restaurant public relations at its best involves a very subtle approach. Your permissions-based mailing lists should be supplied with great food related stories, ideas and information at regular intervals. When Thanksgiving is approaching, give them advice about family get-togethers and parties and menu ideas. Remember, it is not the hard sell, but establishing yourself as an expert.

Good restaurant public relations revolves around a plan and you must always have one. Maintain a calendar of events and key dates and take action when required. Develop personal relationships with important people locally. - 20490

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Writing A Press Release To Get Attention To Your Business

Writing A Press Release To Get Attention To Your Business

by William Cotner

Would you like to increase the traffic to your website and finally get people to know what you can offer them? You might have tried many internet marketing tools as Pay Per Click, article submission and Search Engine Optimization, but did you know that there is another great way to generate traffic? You can achieve this by using press releases, and in this article you will find out how to do it.

First rule is to make your press release NOT look like an advertisement. The less it looks like an ad, more people will read it and more effective it will be. Try to create your press release based on news, something special which your company has, something which can be interesting to read about.

Once you have a newsworthy story, you will want to make sure that your press release actually gets noticed by someone who can do something with it. There are plenty of free sites which offer press release distribution but if you really want to get great results you should consider paying for some publicity. There are actually places where you can PAY to have your story feature on places like CNN and other news stations and radio shows. How would that work out for your business?

As soon as your story got chosen by your channel, you should write a press release. You can do it yourself, or hire someone to do the job for you. A decent press release can cost you about a hundred dollars, but if you are a good writer, you won't find any difficulties writing it on your own. Start with clear and interesting introduction, outlining what the press release is about. This step is crucial, as if you will not do it well enough, you will be loosing the audience.

Also, you want to make sure that the press release is interesting enough to stand on its own as a story. Don't just give information, do something to give it an emotional edge like using specific names and mentioning people who are involved in the story. Stories about people are the most interesting things for other people to read. Finally, make sure that the press release is also information and educational. Selling is really nothing more than educating the public about your product or service and the value which it offers so if you educate without promoting you can still sell people on your message.

So go ahead and get your plan together to set up your press release and see what kind of attention it brings you. - 20490

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5 Tips To Closing The Sale Without Making A Phone Call

5 Tips To Closing The Sale Without Making A Phone Call

by Riche Goldmann

You should know that there are five crucial things that you should do to create a good impression on a potential client or customer to begin the journey to closing the sale before you ever talk to the potential client in person, on the phone, or communicate via the internet.

1. Create a positive, high-energy, informational website. The world that we live in requires that almost every serious business have a website, or at least any business that wants to be taken seriously have a website. Your website should be eye popping and interesting as many potential customers or prospects will visit your website before they ever talk to you. They will be directed there by search engines like Google, by friends, family, acquaintances or associates. So be sure that it looks good. In addition, make sure that you answer as many questions about your product or service on your website as is possible. Remember, you want to make someone want to use your product or service. Finally, make sure that your website is user friendly and easy to navigate. It should not deter people from staying on it.

2. Send the prospect a polished, professional proposal or brochure. If your potential prospect hasn't discovered you, but rather you are in the position of making yourself and your business known to your client, a professional, vibrant (think full color!) proposal, brochure, postcard, or other marketing piece will likely make your first impression for you. Again, you want that impression to be positive and reflective of what the prospect can expect when they do meet you and do business with you. Be sure anything you send out to a potential client is polished and professional. You can never remake a first impression.

3. Do your homework so you know something about your prospect. If possible, you should take your time to get to know your prospect or something about your prospect's business. Research the company on the Internet, talk with mutual associates to learn more about the prospect, and take a personal interest in how you can help your prospect not just in how you can make a sale. Your genuine interest and desire to help your prospect will be evident from the moment you first communicate with that prospect.

4. Personalize for the prospect. There is nothing better than knowing that someone has thought about you and taken you into consideration when doing something. The same is true in business. So the next time you are making a sales pitch, be it a product or service that you are trying to sell, make sure to personalize the presentation for the client. Include their name and company logo in the presentation slides, personalize labels on products, and create special presentation materials tailored to reflect the client and/or their company. While these are relatively small details, they really add up in the big picture by helping you to close the sale.

5. Send your prospect a free sample. You may not know this, but when people receive mail, they organize it into two piles: one is the junk pile and the other is the keep pile. Bills, personal mail, and packages end up in the keep pile, while advertisements always end up in the junk pile. It is not surprising that no one really reads the junk pile, they just throw it away. To avoid being placed in the junk pile, try sending your prospects samples of your work for free. If you provide a service, send a classy but cheap gift that will get used but will also encourage the prospect to give you a call when in need of the service that you provide.

Think ahead, think differently, take a few small proactive steps to create a good first impression, and watch your numbers explode! - 20490

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Advertising While Promoting Your Self To Clients

Advertising While Promoting Your Self To Clients

by Vale Stuggs

Self promotion consists of shouting about your strengths with a subtle and artistic hand. Without subtlety and creativity, self promotion would be the equivalent of bragging, not advertising. Advertising is not simple and in fact has many details involved. You would begin by collecting information about your product and creating content.

In our high-tech society, having a website for your business is important. The amount of computer savvy people who can create a website for you makes this marketing tool inexpensive and rather simple. There are also various technologies used to develop websites which give varied results. For instance, a one page flash website will not draw a customer's eye, but a site rich in graphics can garner their interest. After the website creation, you need to focus on the content of the site. To have top rankings on Google, Yahoo, and MSN, seek the advice of a search engine optimization expert. With the rise in search engine use, it is paramount to your product's success to be easy to find. By making your site high ranking you can achieve this. Customers will revisit your site if you continue to make changes and updates. Enlist someone to create a company logo to also capture customers' attention and broadcast who your company is.

In addition to content on your website, publishing articles in other online publications, newspapers, business publications and magazines will promote your product. Try to focus on ten benefits of your product or business. Any online publication you are in will also move your search ranking up.

Once the printed and online medium is covered, you may consider television advertising. A commercial that airs in prime time will reach a great number of people. Align the content of the commercial advertisement to your product. One trick is to utilize a famous person as a spokesperson. This will convince ordinary people and fans of the personality to purchase your product.

You should reevaluate your advertising and marketing strategy often. You can see what worked and what didn't. You can ensure you don't repeat mistakes you have made. If your product or company has achieved any awards or special honors you can begin to include those in your marketing campaign. Achievements give credibility to your company or product and will attract consumers.

Another good idea is to analysis the work of your competitors often. You can see if they provide something you do not and other areas you can improve upon.

Do not overlook sending mail as part of your advertising strategy. Do optimize performance, identify appropriate customers and ensure you have the proper address. Keep your customers in the know by sending any updates within the company or to your products. Of course, many people forego snail-mail and use email. This can be a better allocation of resources. You can also send emails to a huge database with sale information or any other updates.

Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.

To garner even more customer loyalty, thank your customers and clients for their support of your product. Always remember to include them on special occasions by sending a note of thanks. Tokens of appreciation such as customer loyalty discounts or free gifts can also go a long way. Keeping happy and satisfied customers is just as important as attracting them originally. - 20490

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Simple and Effective Online News Distribution at Your Fingertips

Simple and Effective Online News Distribution at Your Fingertips

by Elisa Whealer

The times will surprise you: it is no longer like it was before. If you think the only options you have are the mere traditional ways to promote your company, think again.

Technology innovation brought out the Internet, which for the past years had proven its worth of being influential, not only to the selected few but for most individuals.

Somehow, both big time and small time entrepreneurs have finally found a common ground with certain balance.

The power of the Internet, due in large part to the millions with access, has given small businesses that fighting chance against the more established firms.

Online Distribution: The Primary Step

Prepare a strategic approach on how you will present everything. Do researches first and relevant studies about press release submission on the Internet before you actually embrace the idea.

Let us however cover some basics here:

1.) Clientele. It is highly important to assess your business and be certain where it is going. Do this by knowing who your market should be. If you are not sure who they are, then it is pointless since you have no idea whom to address to. Just imagine yourself shooting at all directions but not hitting the target.

If you are lucky, you will hit the target, but rest assured, it will only be a rare occasion. Thus, before anything else, settle this area.

2.) Research. Conducting such research is divided into two: a.) familiarizing potential targets, and b.) determining the rightful media. With proper data to incorporate, it will be easier for you to clarify these significant factors.

These are all essential in order to come up with the most suitable release for your business. For it to convey just the most apt content needed for your business to prosper.

3.) The PR Writer. Regardless if you outsource this or you get this in-house, the writer should preferably have an experience writing press releases. You want a release that can get the attention of your potential customers.

A truly absorbing press release exists simply because of the writer. On the contrary, inefficient releases can be singled out based on their poor quality content.

4.) A Simple Message. When submitting for news distribution, make sure that you keep the message simple in your release. What does this mean? It merely means you make it brief, with substance, and most of all, no fluff.

Plainer content is more favorable since it is apprehensible for the readers. Otherwise, it will be discarded.

5.) PR Submission Online. Various distribution sites are available on the Internet for you to choose from. Take note that each has its own set of guidelines to follow. Be familiar with their policies and decide which one suits you perfectly. You may choose between paid distribution services and free services.

The advantages with these paid distribution websites are additional services that the free sites do not have. It all depends on you which service to avail of. Go for what you think is worthwhile.

Online Release Distribution Takes A Credible Role As A Publicity Tool

Aside from the traditional means for PR distribution, the Internet provides another option. Each and every year, the Internet attracts more users from various age ranges coming from various parts of the globe. The potential, as you can see, is of great magnitude.

Going for an online distribution for your release can be effective if done right. It will give your business a fighting chance against the giants of your field. - 20490

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How can Digital OOH Advertising Benefit a Retailer?

How can Digital OOH Advertising Benefit a Retailer?

by A Nutt

With the amazing advancements in technology, businesses are now taking advantage of digital methods of advertising. This has lead to an increase in digital out-of-home (OOH) advertising. A 2007- 2008 Digital Out-of-Home Media Awareness and Attitude Study revealed that 63% of people surveyed reported that place-based digital advertising catches their attention more than any other media, including advertising on television, the web and other forms of tradition media such as newspapers, magazines, and radio.

(http://www.adcentricity.com/) Digital OOH advertising can benefit a retailer in the following ways:

- OTX (Online Testing exchange) conducted a national survey with consumers where people reported that this media was one of the most unique and entertaining ways to capture their attention. Capturing consumers attention is essential for increasing sales.

- Digital OOH advertising offers advertisers flexibility and target-ability in order to reach consumers.

- Businesses can target consumers outside of their homes.

- Advertisers can deliver appropriate messages based on where the advertising screen is located. They have the ability to advertise in places where people travel throughout the day. This can include supermarkets, clothing stores, malls, coffee shops, fitness centersetc.

- There is no better place for a consumer to receive a message than when they are in a store. POPAI research has shown that as many as 70% of buying decisions are made in a store Digital OOH is effective when targeting consumers who are just browsing in a store.

- Average recall rates for digital and video out-of-home advertising networks has been reported as about 40 percent. Traditional media recall rates are lower: television (32%), radio (27%) and magazines (21%) * Source: Advertising Made Easy and Effective, By Lyle Bunn March 2009,USA Today

- There are improved and reliable audience metrics and accountability

- In large department stores or shopping malls, (http://www.adcentricity.com) digital out of home helps retailers to create highly targeted messages to consumers based on screen locations within the departments. They also have the ability to place screens in high traffic locations, in specific demographic profiled areas, and near the area where the actual product is being sold. They can also place screens in store front windows and run the ads 24/7.

- Advertisers can target almost any demographic or socio-demographic group.

- When done correctly, consumers will be provided with useful information and content that fits their lifestyle and needs.

Because of the consumer is outside, they are closer to where the products are located. This can result in a quicker decision to make a purchase. No other media offers the ability to target consumers when they are so close to the point of sale.

- Advertisers can continue a relationship with consumers by regularly updating their ads. Because this method of advertising is relatively new, it is very cost effective.

- By targeting a specific audience, businesses will reach only the consumers who are likely to buy their product. A well thought out, creative, and well-planned campaign will eliminate advertising waste and save businesses a lot of money.

- Consumers approve of digital OOH advertising. Research conducted by Edison Media Research showed that reaching mobile consumers in multiple places during their weekly routines resulted in 59% of respondents who saw the ad reporting that they were interested in learning more about the service.

In order to maintain a successful business, advertisers have to keep up with changing technology and lifestyles. Digital OOH has been steadily convincing businesses to recognize the benefits of this form of advertising. Marketers are now seeing a boost in product sales, more engaged customers, and an increase in advertising campaigns. Digital out-of-home advertising is the future of efficient, creative, and cost-effective marketing campaigns. - 20490

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Your First Few Blog Posts

Your First Few Blog Posts

by Caroline Middlebrook

This article primarily applies if you are starting a new blog from scratch but you can also use it to prepare for a period of absence from your blog such as when you might go on holiday for example.

The golden rule is not to launch an empty blog! If you have done some planning before launching you will have an idea of what your blog is about, the major topics you will be covering and so on but your brand new readers don't know any of this. If all they see is a single introductory post then you have not given them any reason to come back to your blog again or to subscribe.

As the blog matures over time it builds a collection of posts and there are many ways in which you can use these to encourage new visitors to subscribe but you don't have this advantage when you first start a new blog.

Write 6 Posts (roughly) in Advance

The trick is to compromise - I recommend writing about half a dozen posts in advance. In this way when you launch your readers have a nice selection of posts to read and hopefully you will have given them enough reason to remember you and to subscribe to your feed.

Later in the article I'll show you how to manage the timing of these intial posts but for now just get them written. Now let's talk about what you should write about in those early posts.

Write An Introduction To Yourself

A good start for the first post or two is to write some kind of introduction to yourself. You can discuss who you are and how you came to be writing this blog. Some blog styles are more receptive to this kind of personal information than others but all blogs can benefit from a human touch as it reminds readers that there is a real human being behind the writing.

Don't Make it ALL About You!

Unless your blog happens to be all about you and your life, you want to be careful not to go overboard here - don't make those first few posts all about you! Only those with a particular interest in you will find it interesting and you come back to the problem of not demonstrating what your blog is about.

By all means take a couple of posts to give a bit of personal background but then use your remaining ones to create some good quality content that centers on some of the major topics that your blog will cover. Ask yourself if what you are writing is likely to encourage people to come back for more.

Using the WordPress Timestamp Feature

If you are using WordPress to write your blog, when you publish a blog post it will immediately appear live on your blog. However there is an option to allow you to edit the timestamp of the post.

You can use this timestamp feature in one of two ways. Firstly when you are writing your initial posts as I have described in this article, you may well write them all at the same time but you want to make it look as though you have written over perhaps a week or two. You can set the timestamps in the past to backdate them so it looks like your blog has been active for a while.

You can also set the dates in the future and what this does it schedules your post for future publication. This is especially useful if you know you are going to be away for a while and wont be able to publish posts live. - 20490

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Using Very Simple SEO Tricks

Using Very Simple SEO Tricks

by Hass67

Search engine optimization (SEO) is thought to be tough, difficult and time consuming by many. In this article, you can learn a few very simple SEO tricks that work very well on Google. Use these tricks to get your blog post ranked for a particular keyword.

If that keyword has 50-100 searches daily that means a good traffic to your blog daily. Using these simple tricks, many of my blog posts have top ranking for a number of keywords on Google. This gives my blog lots of traffic.

But before these trick starts working, you need to have at least 50 posts on your blog. Once your blog post reach more than 50, Google will start considering you a serious blogger.

Google likes fresh content. Since blogs provide fresh content to Google on daily basis. Google indexes blog posts much faster than webpages. If you are posting at least once everyday, your blog will get priority with Googlebot and it will index the post (in most cases) in 15 minutes.

Choose a keyword that you want to get your blog post ranked before writing the post. It is very important that you use that keyword in the title of that post.

The first sentence of the post should contain that keyword. Use that keyword in the post a number of times. But the keyword density should not be more than 4% in the content.

Use that keyword as anchor text for a link three or four times in the post. Bold the link. Use the keyword in the URL of that post like http:// www. Yourdomain.com/keyword, you can easily do this in both wordpress and blogger.

In case of blogger, you cannot change the URL of the post after you have published the post. So use the keyword in the title. Publish the post. Edit and change the title again if you want. But it should still contain the keyword.

This way you are telling Google; hey this is the keyword for this post. I have used these simple tricks for getting top ranking for keywords having 100,000 to 1000,000 competing webpages. - 20490

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Having Trouble Managing Your Adwords Campaign? Change the Headline!

Having Trouble Managing Your Adwords Campaign? Change the Headline!

by George Curtis

A good Adword campaign starts with a good headline. A great Adword campaign starts with a great headline. And knowing how to write great headlines is a very valuable skill in any business. The failure to understand how critical this skill can be is a huge mistake that we see from both Adwords newbies and professional Adword management companies.

Good keyword research and bidding skills may get your ad shown in a top ad position when someone does a search, but if you don't have a compelling headline, you may be wasting a lot of money. On the other hand, you can have poor ad placement, ranking near the bottom of the page, but if your headline sticks out, then you will end up "stealing" clicks from your higher-ranking competitors.

So if you don't know how to write good headlines, where can you start? Start by looking at some of the ads that appear when you search for your keywords in Google. Now, if you are a student of mine, you already know my philosophy about the top ad position. Hint: "The top ad position is not always the place you want to be, and the company advertising there, does not necessarily know what they are doing." But there ARE instances when the top ads will have the best headlines. Look at those ads and pay attention.

Another method that I like is to use a research tool, such as Spyfu or Keyword Spy to see which ads of a competitor have consistently been in positions #4-6. Many times you will find that your competitor affords to rank lower because they have strong headlines that out-convert higher-ranking ads. Read those headlines and learn from them as well.

Also, it may be beneficial to look OUTSIDE of your industry for Adword headline ideas. How about a real (at the time of this writing) live example?

Let's say I am writing an ad for an attorney and need an inspiring headline. I will now search for a babysitter to get ideas. So I just typed "need a babysitter" into Google and here is an incredible idea from an ad whose headline is: "Need a Local Babysitter?" I love the word "local". I can now use the headline "Need a Local Attorney?" or write another headline that includes the word "local". At the time of this writing, a quick search on "need an attorney" showed no ads on the first page using the word "local." My ad would definitely stand out!

You may be wondering, "Can I steal headlines? Is that plagiarism?" There is no rule that says you cannot use the same headline your competitor is using. But you must remember, 99% of the time the advertiser is doing SOMETHING wrong. So if you are going to copy a competitor, I suggest you copy only what works. Sure, I like to look at competitors' ads and take notes. I even recommend starting a digital "swipe" file, where you take headlines that you really like and copy them to a document and keep adding to that file for future reference.

There are many free resources on the web that can train you to write good headlines and we will cover some great headline-writing techniques in a later article, but the most important thing is that you recognize your return for investing time into learning how to write a great headline. If you can't afford to invest your time, then hire a copywriter who knows how to write headlines and ad copy for search marketing ads. Many Adwords management companies also have specialists who are experts in writing headlines and ad copy that can turn otherwise so-so advertising into highly successful Google Adwords campaigns. - 20490

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Which eBay Selling Tips you Need To Know About

Which eBay Selling Tips you Need To Know About

by Carl Ferraro

In the world's biggest marketplace, one of the most pertinent concerns to focus on is what to sell on the website. A number of issues play a role here; you do not want to wind up selling duds that simply don't sell.

On the other hand, you don't want to be part of the crowd, selling things that, yes, people do want, but it's exactly what a huge number of other sellers are already offering. You want to distinguish yourself in some way so that you will be noticed. You understand, you need to find a balance. The expert tips below will help you to decide what you should sell on eBay.

Ultimately one has to emerge as a seller on the eBay and it is very important. The point to note is that, one should not be over exited and does a business that requires large capital investment. One has to understand his own work interest, so one has to start with what you have with you at your garret. If you successfully sold out those, then you can look for selling bigger items.

Some examples would be those unused books, home appliances, electronic items that you dont need but are in good condition, etc. the heart of the matter is that dont go too big too early.

Even if these things are unavailable to you, the investment and capital expenditure involved in acquiring these things would be minimal. So test the waters, with the above mentioned items before moving on to larger goods.

One should always keep in mind that your hobbies are never unique and there will be scores of others with the same interest.

Hence anyone with a hobby, whether it is common one like collecting stamp or a unique one like gathering snake venom, can give a try at eBay and list it on "collectibles". Dont be stunned by huge responses that you will be getting!

Now I am sure that you have better idea of what to sell on eBay. - 20490

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Search engine optimization,link building and importance of one way links

Search engine optimization,link building and importance of one way links

by Stephen Morotesi

Search engine optimization is a growing industry, and increasing numbers of companies are becoming interested in hiring search engine optimization firms. Seo is about relevance. An irrelevant keyword does you no good at all and in some instances might be harmful because it can leave the search engine confused as to what your article is about. Seo is almost doubling the PPC traffic and sales are more than double. Search Engine Optimization is a combination of activities spanning from the initial stages of production and extends beyond launching of the site.

SEO Experts offers unique and customized SEO programs and price choices to fit any budget. Search engine marketing can be considered as an act of marketing a website by improving the ranks in the SERPs, purchasing paid listing or any other search engine associated activities. It is essential to identify the difference between traditional marketing and online marketing.

One way links are the a lot of approved afterwards links but the hardest links to attain. One way links are a basic allotment of todays strategies for attaining the best baronial on seek engines. Link Building helps your site to gain page rank. Link building is a proces of test and experiment.

The on page Search Engine Optimization is just like ordinary Search Engine Optimization in that it is the process of optimizing the design of your website so that search results using keywords in search engines will rank your website higher in the non-paid listings.Search Engine Optimization also requires detailed keyword analysis to be done so your Search Engine Optimization team can produce a list of appropriate keywords and phrases that can be used for your website.

Pagerank uses a numerical rating system of 0 to 10 with 10 being the most important of all web sites. Search engine optimization companies must constantly reevaluate the weight of these variables to ensure optimal rankings. Anchor text is very important in the Googles ranking algorithm, because it helps Google to know what kind of information you are linking it, instead of just linking with click here.

One way links are very important to your websites success. But while buying links, you need to choose one way links that wont give harm to your website One Way Links are very important because they in a way show the importance and quality of information on your website. They send a message to search engines that your site is so interesting and information rich that other websites want to link to them. One way links are a tool that can be quite beneficial to the webmaster. The webmaster's ultimate goal is to have many visitors coming to his website in the hopes that they will look around and even make some purchases. One way links are very difficult to get and maintain.

Link building can be a grueling and demanding course of action. However, did you know there are measures you can take offline that will help in the link development process. Link building services are a great way to take advantage of using different types of hyper links to improve your web sites importance and website ranking . Links are crucial in almost every SEO strategy to help improve your sites ability to rank high in the search indexes, draw traffic and ultimately generate revenue. Link building requires experience, motivation, a lot of communication, and a lot of work. The best linking strategy you could possibly have for your website's quality of incoming traffic and your search engine rankings is to seek out solid, permanent links on related pages. - 20490

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How Does Adwords Work?

Merchants are always looking for a new and great marketing option to get their products and services into the public's eye.

Google has extended its very own marketing prospect for merchants to take advantage of. (http://www.adword-s.com) adwords is Google's exact promotion program that will assist find products plus services noticed despite the fact that people are discovering the web.

Basically, Adwords allows for the merchant to link their product to specific key word searches so that when a person types in a specific key word or phrase their advertisement will pop up.

This ensures that your advertisement is showing up when visitors are searching for related topics. That means that the persons who are seeing the product or service that the trader is promoting are visitors who are already attracted in that topic.

Another great thing about Adwords is that the merchant gets to design the ad themselves. That means that you can have control over what the specific wording should be, how the ad should look, and where it is place.

A businesses image is everything, and advertisements are a big part of that image. Having control on that image is well worth the price of placing and advertisement with Google's Adwords program! - 20490

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