How can Digital OOH Advertising Benefit a Retailer?

How can Digital OOH Advertising Benefit a Retailer?

by A Nutt

With the amazing advancements in technology, businesses are now taking advantage of digital methods of advertising. This has lead to an increase in digital out-of-home (OOH) advertising. A 2007- 2008 Digital Out-of-Home Media Awareness and Attitude Study revealed that 63% of people surveyed reported that place-based digital advertising catches their attention more than any other media, including advertising on television, the web and other forms of tradition media such as newspapers, magazines, and radio.

(http://www.adcentricity.com/) Digital OOH advertising can benefit a retailer in the following ways:

- OTX (Online Testing exchange) conducted a national survey with consumers where people reported that this media was one of the most unique and entertaining ways to capture their attention. Capturing consumers attention is essential for increasing sales.

- Digital OOH advertising offers advertisers flexibility and target-ability in order to reach consumers.

- Businesses can target consumers outside of their homes.

- Advertisers can deliver appropriate messages based on where the advertising screen is located. They have the ability to advertise in places where people travel throughout the day. This can include supermarkets, clothing stores, malls, coffee shops, fitness centersetc.

- There is no better place for a consumer to receive a message than when they are in a store. POPAI research has shown that as many as 70% of buying decisions are made in a store Digital OOH is effective when targeting consumers who are just browsing in a store.

- Average recall rates for digital and video out-of-home advertising networks has been reported as about 40 percent. Traditional media recall rates are lower: television (32%), radio (27%) and magazines (21%) * Source: Advertising Made Easy and Effective, By Lyle Bunn March 2009,USA Today

- There are improved and reliable audience metrics and accountability

- In large department stores or shopping malls, (http://www.adcentricity.com) digital out of home helps retailers to create highly targeted messages to consumers based on screen locations within the departments. They also have the ability to place screens in high traffic locations, in specific demographic profiled areas, and near the area where the actual product is being sold. They can also place screens in store front windows and run the ads 24/7.

- Advertisers can target almost any demographic or socio-demographic group.

- When done correctly, consumers will be provided with useful information and content that fits their lifestyle and needs.

Because of the consumer is outside, they are closer to where the products are located. This can result in a quicker decision to make a purchase. No other media offers the ability to target consumers when they are so close to the point of sale.

- Advertisers can continue a relationship with consumers by regularly updating their ads. Because this method of advertising is relatively new, it is very cost effective.

- By targeting a specific audience, businesses will reach only the consumers who are likely to buy their product. A well thought out, creative, and well-planned campaign will eliminate advertising waste and save businesses a lot of money.

- Consumers approve of digital OOH advertising. Research conducted by Edison Media Research showed that reaching mobile consumers in multiple places during their weekly routines resulted in 59% of respondents who saw the ad reporting that they were interested in learning more about the service.

In order to maintain a successful business, advertisers have to keep up with changing technology and lifestyles. Digital OOH has been steadily convincing businesses to recognize the benefits of this form of advertising. Marketers are now seeing a boost in product sales, more engaged customers, and an increase in advertising campaigns. Digital out-of-home advertising is the future of efficient, creative, and cost-effective marketing campaigns. - 20490

Digital (http://www.adcentricity.com/) Out of Home advertising company that supports brands and agencies in providing digital (http://www.adcentricity.com/) out of home media strategies across North America.

Stop! Cash Gifting Has Expoloded In 2009 Because Of Tax Returns

by Make Cash Ideas

It Has Worked For Me Time And Time Again!

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From the beginning you'll find it has over 500,000 references to it on those search engines. Also in small business magazines in book stores it's in alot of those ads there as well. But good marketing doesn't mean that a work from home opportunity is not a a scam or a rip off..so I looked more closely at it.

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Then 2 weeks went by and I got a call from a ex co-worker who got fired for having a big shouting match with the manager ( great way to get a raise ) He told me how he lost is car and apartment and had moved into a basement with some neighbors who had the internet.

He unfolded his personal how to make money story of recieving in 1 day $7000.00 cash to his door. Naturally I did not believe he was going to retire ...I mean who would believe that his online income system could do that.

I think you know what I did after I saw the envelopes,cash and website right....I began doing the exact same thing would be the typical answer here but I kept looking at it. We have to realize that our belief system is either getting us closer or driving us further away from our goals and dreams. My belief system changed...will yours? - 20490

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Tired Of The Cash Gifting Hype? See My Story From Broke To $$

by Gold Ideas

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Many people think that this is another Multi Level Marketing program and try to analyze and compare it to MLM programs .So you need to be sure you're learning Cash Gifting from people that actually know what it is and more importantly, from people that also know what it is not.

That way you can truly benefit from the many positive attributes of properly structured, private cash gifting activities. The great news is that you can start with as little as $500. That allows you to start receiving while you learn about the process.

In the home based opportunity industry 60% of money has been generated due to cash gifting programs. The free software system with it unique Residual Cash Flow for life structures is a truly powerful cash generating vehicle and people continue to join at increasing rates. I am so very excited about being a part of cash gifting activities where anyone who really wants to change his or her life can get an invitation for just $500.

By setting you inside a structure like money making system, that is both open and easy to use, you just extend an invitation to help other people. Do you see the incredible power cash gifting will have on your life? - 20490

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