by Riche Goldmann
You should know that there are five crucial things that you should do to create a good impression on a potential client or customer to begin the journey to closing the sale before you ever talk to the potential client in person, on the phone, or communicate via the internet.
1. Create a positive, high-energy, informational website. The world that we live in requires that almost every serious business have a website, or at least any business that wants to be taken seriously have a website. Your website should be eye popping and interesting as many potential customers or prospects will visit your website before they ever talk to you. They will be directed there by search engines like Google, by friends, family, acquaintances or associates. So be sure that it looks good. In addition, make sure that you answer as many questions about your product or service on your website as is possible. Remember, you want to make someone want to use your product or service. Finally, make sure that your website is user friendly and easy to navigate. It should not deter people from staying on it.
2. Send the prospect a polished, professional proposal or brochure. If your potential prospect hasn't discovered you, but rather you are in the position of making yourself and your business known to your client, a professional, vibrant (think full color!) proposal, brochure, postcard, or other marketing piece will likely make your first impression for you. Again, you want that impression to be positive and reflective of what the prospect can expect when they do meet you and do business with you. Be sure anything you send out to a potential client is polished and professional. You can never remake a first impression.
3. Do your homework so you know something about your prospect. If possible, you should take your time to get to know your prospect or something about your prospect's business. Research the company on the Internet, talk with mutual associates to learn more about the prospect, and take a personal interest in how you can help your prospect not just in how you can make a sale. Your genuine interest and desire to help your prospect will be evident from the moment you first communicate with that prospect.
4. Personalize for the prospect. There is nothing better than knowing that someone has thought about you and taken you into consideration when doing something. The same is true in business. So the next time you are making a sales pitch, be it a product or service that you are trying to sell, make sure to personalize the presentation for the client. Include their name and company logo in the presentation slides, personalize labels on products, and create special presentation materials tailored to reflect the client and/or their company. While these are relatively small details, they really add up in the big picture by helping you to close the sale.
5. Send your prospect a free sample. You may not know this, but when people receive mail, they organize it into two piles: one is the junk pile and the other is the keep pile. Bills, personal mail, and packages end up in the keep pile, while advertisements always end up in the junk pile. It is not surprising that no one really reads the junk pile, they just throw it away. To avoid being placed in the junk pile, try sending your prospects samples of your work for free. If you provide a service, send a classy but cheap gift that will get used but will also encourage the prospect to give you a call when in need of the service that you provide.
Think ahead, think differently, take a few small proactive steps to create a good first impression, and watch your numbers explode! - 20490
Riche Goldmann is and expert on marketing and creating brand awareness. He uses (http://www.mpbjp.org) VistaPrint to create alot of his promotional materials and marketing pieces. He also utilizes (http://www.mpbjp.org) Vista Print when he needs to create customized presentations. He has made thousands of them and is considered an expert on closing the deal.
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