The Top Six Rules to Increase Profits in '09

by Terry Stanfield

Does your company do business to business prospecting? Have you ever considered using an outbound telemarketing company? If you are wondering if your business will be able to endure the current economic troubles, this article is exactly what you need to read. There are six tips that can help your business find success even in a bad economy.

What follows are the top six rules for keeping your business profitable in a down economy which will include: expanding your marketing budget, leveraging your time, shifting the focus of your efforts, making sure your team is well trained, providing top-notch service to your clients and sustaining a confident attitude are all ways of keeping your business profitable in a down economy.

The first way for increasing profits during a recession may sound backwards, but increasing the amount of money you spend on marketing your business instead of reducing it is one thing that can help your business make a profit during a recession. Countless businesses make the mistake of considering their marketing an expense instead of an investment and wind up destroying their businesses by cutting back in this area.

The second tip is to use the power of leverage by hiring a business to business prospecting company to do outbound telemarketing for your business. This helps your team use their time more wisely.

The next rule is to shift the focus of your efforts from prospecting mode to sales mode. Once you have proper telemarketing programs in place, your staff can concentrate their efforts on making more money.

The fourth way is to make sure your team receives the right training to work with the leads they get. The right training makes all the difference and will help your profits to skyrocket, even during a recession.

The fifth rule for keeping your business profitable in a down economy is providing top-notch service to your existing clients. Encouraging repeat sales is far more lucrative than repeatedly acquiring new customers, so making sure your current customers are contented must be your main goal.

The sixth and final way to increase profits during a recession is maintaining an optimistic outlook. When you are optimistic and looking forward to the future, your employees will adopt the same outlook and everyone will be more productive.

By following the six tips of increasing your marketing budget, using the power of leverage, focusing your efforts where they will be most effective, properly training your employees, providing excellent customer service and keeping a positive attitude, your business can achieve success in tough economic times. Business to business prospecting is a great place to focus a generous part of your marketing budget since it will help facilitate most of these tips. After that, the great customer service and positive attitude will be entirely up to you. - 20490

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