MXI Corporation is based out of Nevada and has introduced new product lines called Xocai. Xocai manufactures a number of chocolate health food varieties based on unrefined Cacao, Acai berries and various other health related ingredients. Research has shown that his specialty chocolate contains elevated amounts of antioxidants which are known to be beneficial. MXI opted out of retail channels and utilizes Multi-level Marketing (MLM), also known as Network Marketing, to distribute their chocolate. In marketing this chocolate a new category has entered the marketplace referred to as Healthy Chocolate.
Historically chocolate is a very popular product. With 2006 sales estimated at close to $16 billion through all channels, chocolate is forecast to grow to #18 billion by 2011, according to US market forecasts for chocolate. When looking at the average personal consumption worldwide, the business opportunity speaks for itself. With the introduction of the health benefits of chocolate, MXI delivers a viable product to the varieties already available. Health products and relationship marketing present a viable model for opportunity seekers.
Business professionals have recognized Xocai and MXI distributorships for significant income opportunities. Sometimes referred to as the Xocai membership, the fee is nominal. Active distributorship entitles individuals to create one or many income streams.
Primary incomes occur from buying Xocai products at wholesale prices and selling retail prices. The distributor retains the difference as profit. Retail prices are determined by the distributor. The next primary income comes from introducing the Xocai business and developing a team of associate distributors. This income is based on a predetermined percentage of each new associates product volume and returned in the form of a weekly check.
The Xocai MLM business plan has been created using a binary compensation strategy. This plan reaches a maximum disbursement of fifty percent of chocolate sales volume. Commissions earned are built on distributed volume of the lowest volume channel.
Hypothetically, a high producing group has thirty thousand in monthly volume, and a lower group has twenty thousand in monthly volume, the compensation check is based on the lower twenty thousand channel volume. The method proceeds as follows. The lower is subtracted from the higher and the remainder moves forward and will remain until the following week. Additionally, a Quick Check of either fifty or one hundred and fifty dollars is paid as an additional bonus for new group members. The bonus amount is determined if a startup package is purchased by a new Xocai distributor.
Respected economists recommend starting and growing network marketing businesses like Xocai Healthy Chocolate. Industry analysts have stated that Xocai is capitalizing on a unique market segment. Business lecturers suggest that telephone advertising, automated Internet mail, direct sale and group training related presentations be employed for successful start up and growth. Healthy Chocolate is becoming a respected business and threat as market share is transferred from traditional brands to Xocai.
The initial growth phase of Xocai is currently experiencing acceptance in mainstream of business. MXI Corporation has seven basic Xocai healthy chocolate lines. Expansion throughout the US, Canada, Australia and Europe are expected to continue. - 20490
Jeanett skoorb is a business and marketing educator and works with leading business executives. A white paper is available on successful sales strategies and techniques for the (http://Xocai.ProvenNetworkingSecrets.com) Healthy Chocolate industry.
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