Sure Fire ways to expand your Network with Email Marketing.

by MLMAbsolute

In networking business, you need to network with people. The best way to maintain contact with people online is through Email Marketing. You can use it for many purposes; appreciation for joining/ purchasing, product updates, promotional updates.

The invent of online Network Marketing created a gap in the personal touch in marketing. You need to fill up the gap to succeed in Network Marketing

Before you can contact your customers, you need to have their contact. Doing business online, the main contact information is usually the Email address. You can collect email addresses through your website through a squeeze page or opt-in page. The main advantage is that the leads are targeted.

These are your potential cash cows. You need to follow up with them, update them regularly, forming a relationship. The purpose of doing this is to increase their awareness of your company or product. Imagine, today if you keep seeing the advertisement of, say, MacDonald's, the next time you make a decision on where to eat, you will probably be thinking of MacDonald's. You need to get them to see your advertisements. The easiest way is to send them emails.

In order to maximize the results of your Email Marketing Campaign, you need to do more than just sending them information. There are more things to take note when you start your Email Marketing Campaign.

Email Like a Pro

Here are some sure fire tips to emailing like a professional.

- Who is it from?

You need to identify yourself in your email address so people will be less reluctant to open your email. Use emails that shouts your identity e.g. sales@yourcompany.com. Such emails can be created very easily as most hosting plans give you free emails under your website URL.

The next factor that you should pay attention to is your subject line. Your subject must have the power to make people interested in your email. As a rule, keep it under 50 words.

- Main body

After your reader decides to open your email, you have to grab this opportunity to sell your purpose to them. Identify your self and the purpose of your purpose to them immediately. Keep the style of the email close to the style of your website. State the referrer if you have.

Improve conversion of your Emails

Increasing the effectiveness of your emails means to increase action rate. Action in terms of the people reading the emails to visiting the website. Here are 6 tips on how to improve your emails to increase your conversion rates.

- Brand yourself/ The Company

Remember to brand yourself or the Company, whichever you are representing. Good branding will make readers remember you, or your company. Keep to the branding you choose, and use it consistently, every time you email them. Use the branding in your from line or subject line, so they can recognize you.

- Honesty

Be honest and truthful in your email subject line. Don't use false information to trick readers into opening the email. It is also a legal requirement to have accurate subject line.

- Instill Urgency

Use time sensitive words or phrases to create a sense of urgency in readers. Use words like, For Limited Time Only, Buy Now, and Whilst Stock Last.

- Entice them

To further entice them to open the email or action, offer them benefits to action. You can combine urgency and the benefits in the subject line.

- Don't overdo it

In your main body, you can use bolds, colors, and capital letters to emphasize the benefits of your product / service. But bear in mind not to over do it. Using too much bolds, capital letters and colors will not only confuse your readers, it will also piss people and spiders off. Spiders may filter your email and classify it as SPAM.

- Simple and Sweet

Different purpose of email requires you to use different strategy in your emails. But as a general rule, keep your email simple and sweet. Nobody likes to read a long and wordy email. You should keep your email to the main point. If you have too much information to give, it will probably better if you give a short introduction in the email and add a link for people to click to read the full article.

*P.S Include a unsubscribe tab for all your email correspondence. It is a legal requirement for all email newsletter to include the unsubscribe option to reduce SPAM. - 20490

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