Off-Page' Search Engine Optimisation Clarified

Off-Page' Search Engine Optimisation Clarified

by Jason Kendall

On-Page SEO factors have been dealt with in a previous editorial. But the crux of SEO is off page. Imagine it as a 'voting' system. Site A gives a link (vote) to site B. They're suggesting the site is worth looking at.

The link to your site has two main parts. The full web address of the actual page being pointed to. And second, the 'anchor text' or 'keyword phrase' that is highlighted on the web-page for you to click. That page can then be seen as receiving one 'vote'. So, a tick to move the site higher up the listings for that phrase.

It is always so. The keyword phrase and targeted page are completely tied to each other. Or the process can't happen. The SE's know what search term to use for that page based on the anchor text. This is vital to understand: The search terms you will be listed for are completely determined by your anchor texts.

For this reason, a highlighted link with 'CLICK here to read more' would serve no SEO purpose - can you see why? 'Click Here' becomes the keyword phrase we've created a vote for. Who would choose to search for Click Here? Clearly no-one would!

That's why it's so necessary to use the right anchor text. For it represents all the phrases your site will be listed for. And by the way, if you DO Google "Click Here" you will always find the Adobe Reader download site at the top. Is that because it describes their site? Of course not! It's simply that 'click here' features on so many sites to download Adobe Reader.

So the Search Engines draw on the anchor text 'phrase'. It's quite sensible really. Search Engines seek to replicate how an actual person would look for something. But in many ways your actual page content is irrelevant. For if the text that is pointing to your site says Blue Flowers, then that is what you will be listed for! That's irrefutable!

Inevitably there are other things to consider... The Search Engines also take into account a pages' title and its wording. And many more factors too. They'll look, for example at how appropriate the relevancy is of the websites linking to yours.

The crux of it all is though that a mass of back links solves all the problems! And these need to be from as many different sites as possible - with the correct phrases used as anchor text. The 'authority' of a site also plays a major part: Receiving a link from a top site like Microsoft is much more valuable than one from a start-up site.

Selecting the right keywords to build ratings for is quite technical. Always perform keyword research, and check out what the competition are using. But this is the crux of the thing... When someone is looking for your product, what words do they use for their search? Find the answer to that, and you've got your keywords.

Interesting answers often come up when you do your researches and tests. As a matter of fact, the phrases are very often not at all what you'd expect. Human beings are odd creatures and we all have our own ideas of how to find what we want. You may think to Google "quality mattresses" if you're hoping to sleep better. While someone else might automatically think to say 'I need more sleep'.

Would you really want to trust your marketing to vague ideas and feelings about what might be typed in? DO NOT under-estimate the value that well-phrased keywords can carry. The amount of traffic you'll receive is intrinsically linked to this. A comparison could be made with a Business Yellow Pages entry. If you've been entered as a Florist, but you're actually an electrician, you're not going to get anywhere. Similarly, for effective and profitable optimisation on-line, you must perform thorough keyword research and analysis. - 20490

(C) Jay Kendall. Hop over to EvolveSEM.co.uk for logical ideas on (http://www.evolvesem.co.uk/SEM_Consultants.html) SEM Service and (http://www.evolvesem.co.uk/SEO_Consultants.html) SEO Service.

Connecting on Facebook

by Jay S NaPier

With the evolution of social networking sites, it is becoming easier and easier to promote your business online. With social networking sites like Facebook, you can easily relate to other people on a personal level. As in any type of business, when you can get to know someone first, the sale becomes that much easier. This is essentially what you can do with Facebook.So how exactly do you use this to promote your business?

The first step is to start out by going out and connecting with your friends. Go through your address book and do a search for them on Facebook. When you've run out of people in your address book, it's now a great opportunity to browse through other people who have a similar interest on Facebook. One of the first things you want to do in order to make the connection is has something in common, which makes it easier for them to get to know you better.

After a while, you'll have a nice list of friends on your Facebook account so you can slowly begin to promote your business. You want to first do so in a subtle manner. You don't want to become annoying to any of your friends, right? and of course no one wants to be friends with a spammer. Don't be pushy, or you'll find that your friends will begin to no longer be your friends. You also want to actually become peoples friends on Facebook as well. Get to know them, find out their children's names, get familiar with what they do as a hobby. In other words, get to know them on a personal level if you can. People buy from people they trust, and people will begin to trust you as they get to know you on Facebook.

One thing that works great to promote a vacation business on Facebook is to put your vacation pictures up on the FunWall. For example, if you just took a great trip to Disney World, you can post your pictures on your profile. Then when your friends come to see your new pictures, they will probably comment about how fun that looks. Then, eventually the conversation will shift to how great of a deal you got on your trip. This is the perfect time to let them know about your business and how you can help them create such wonderful memories for their family.

Another way to promote your business online is with Facebook groups. These groups are people with common interests, who are like-minded. You'll find there are many options for groups within Facebook: religion, geography, high school class, alma mater, sports, politics, music and movies are just a few. You want to join these groups and begin to meet the people within those groups.

Another great way to connect with people is through your status. Your status is a mini blog that ask you "what are you doing?". you can get as personal or as vague as you want with this. You may be watching your favorite TV show, reading a great book that you want to share or perhaps you're enjoying a day on the beach. Either way, it allows your friends to keep in touch with you and stay connected with what you are doing.

Ever read a great article online? links are the place that you want to share those. Blog posts, your video channel, or perhaps the latest updates on American Idol. Your shared links can be news, pictures, videos, or perhaps even to announce you've added a new post to your business blog.

Overall, Facebook is a great way to promote your business. It can really help you get the word out to everyone you know and even many that you don't. If you really want to take your business to the next level, Facebook is definitely the next place you need to visit. - 20490

(http://www.JayNaPier.com) Jay NaPier is an internet marketing consultant with (http://www.ServiceWealth.com) ACN inc NaPier resides in (http://www.LiveWhiteHouse.com) White House, Tn

Video Marketing Tips that Make you Money

by Matthew Loop

Video marketing is growing in popularity because it takes some of the edge off of the business competition on the Internet. In other words, it gives you an advantage that many are still not seeing. This is because, instead of providing a large amount of incomprehensible text in your marketing campaigns, you are providing a visual aid that is entertaining.

In a nutshell, you are creating a video and you are submitting it to social bookmarking, social networking, and blog websites. You can also make a podcast out of your videos. This is a fantastic idea. However, the submission process can be awful, but it doesnt have to be. To make it painless, you have to use video submission software like Traffic Geyser. Even if you don't have a clue on how to create a video, Traffic Geyser video submission software will walk you through it. You dont even need a camera to make your video, just access to some media items.

What Traffic Geyser video submission software does is take care of all of your video submissions for you. You will now be able to focus on the other aspects of your business that is important and not just on the marketing aspect. Subsequently, there are some things that you must brainstorm of before moving onward with your video production and marketing.

The first thing is to not get too far ahead of yourself. You have to think about what sort of message you are trying to convey to your viewer or potential customer. You have to have an idea of what kind of content you are going to have, what sort of impact you want to make, and what special equipment is needed to make this video a reality with viral capabilities.

The second thing that you have to remember is to be sure your viewer is able to see what it is you are offering and that it can benefit them. So make sure you find what their pain is and tell them how what you have is the cure.

The third thing is to be sure that your video content is understandable. The main reason why video marketing failures occur is because they video may be hard to understand. It may not make sense to the person watching it. To make it easier to comprehend, you need to make sure you know who your target market is before you ever create the video. This is so you know exactly who you are trying to appeal to. This also makes the distribution process easier because you can tell the video submission software where it is you need your videos to be sent.

The fourth thing is the fact that content is king. This is something that none of us can deny for the fact that the Internet is nothing without content. It is what communicates to everyone who visits a web-page. So make sure your videos are as informative as possible. If not, then someone is going to be hitting the stop button or they are simply going to get nothing out of the video that you have made.

So, if you feel you're ready to get into video marketing, you now know what you need to have in order for your videos to be successful and get good traffic / visitors. Not everyone who gets into marketing with videos find success, but when you have great content along with a video marketing software like Traffic Geyser, you'll have a much better chance of finding the success you are looking for. - 20490

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Possibilities Of Implementing Odd Number Functions In PHP

by Chris Channing

Using an odd number function in PHP has allowed web designers and web developers to acheive many innovative things. Trends of this are seen, for example, in alternating color schemes, interfacing with date functions, and of course to sort and organize arrays according to a set plan. Clearly, there is great reason to learn about these functions.

It may seem somewhat far fetched, but PHP itself doesn't have a function that can determine if a number is odd or if it is even. This has led PHP developers to get creative in making their own functions that accomplish the job regardless. Whether using a simple IF statement, function, or even usign bitwise operators, there are plenty of options to undertake in order to determine if a number is odd or not.

The most common use for an odd and even number function is to alternate the color or style of tables in web design. Specifically, this is most used by bloggers who alternate the background color of comments so they are much more readable. The extra readability also helps out readers stay in discussion, as it keeps organization and makes differentiating between comments quite easy.

Databases are vital part of PHP, so of course odd or even number functions have their role in interfacing with them. Databases can be queried in a hefty amount of ways- and sorting the information is made possible with an odd number function in PHP. Whether building arrays from the data or outputting it directly to a table, even or odd number functions have much use.

Odd or even number functions are also used in arrays to organize data. This may only work for certain occasions, but it can help cut down on the number of arrays declared. By making odd numbers a certain value and even numbers another, you can essentially "stuff" another array inside an original array to save space.

Last but not least, we can couple a function to find even and odd numbers with the built-in date functions to achieve different results. We could, for instance, use odd and even numbers to put into algorithms to do all types of things- such as limiting the amount of login attempts a user can make in a given time period or even allowing doing something as simple as displaying data only at certain times. Whatever the case, the possibilities are endless when it comes to being creative in odd and even numbers.

Closing Comments

Even if one isn't much of a programmer, yet likes to design, he or she should consider learning some basic PHP to stay updated with the times. It will lead to more lucrative freelance jobs, make one's self more sought after in employment agencies, and expand one's own horizon. - 20490

Learn more on (http://www.learnphponline.com/php-basics/find-odd-or-even-numbers) PHP even odd and (http://www.learnphponline.com/php-basics/find-odd-or-even-numbers) php odd.

Blogging Topics Consolidation, Debt, and New Information Technology

John DeLellis

 

If you are interested in blogging, consolidation, debt, and

other financial topics are sure to appear in many of the

blogs that you regularly read. Techniques to make and

manage money are some of the most popular topics for

bloggers to explore on the web, so it is little wonder that

so many bloggers turn their attention to dealing with

debt. Falling into debt is all too easy, and getting out of

debt can be very difficult for people who do not have a

lot of financial expertise. For people who have a knack

for dealing with finances, blogging about their insights

and knowledge can be a great way to literally and

figuratively share the wealth.

 

If you are considering getting into blogging,

consolidation, debt, savings, and investment topics can

prove to be very fruitful things to write about. Many

professional bloggers who make a living off of their

blogs spend their days writing about money. If you

know how to court advertisers and build a blog fan

base, you can make money just by talking about money.

If you are familiar with loan consolidation, negotiating

settlements with credit card companies, or any other

financial topics, consider using your knowledge to

create a successful blog. By sharing your expertise, you

may be able to help your readers get out of debt while

you reap sizable monetary rewards for your time and

knowledge.

 

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