If you want to come up with a good web design, you need to make sure that you incorporate different elements and not just plastering your site with HTML tags only. You should strive to create a site that looks good and functions well.
These elements are the following:
Balance: In web design, balance is the equal distribution of the different elements on a single page. This is concentrated on your page layout. You need to strive for achieve visual balance all throughout the page. The three types of balance that you can use when building your site are: symmetrical, asymmetrical, and discordant symmetrical.
Contrast: Your site should not only involve colors but elements such as shape, size and texture as well. It is best to use different font size, text family and weight. The different contents on your website should have a good contrast to get attention however it is best not to use loud colors to contrast colors.
Emphasis: Emphasis means getting your viewer to focus on one particular item, image or text. Refrain from making all web element standout in a web design because it will only draw confusion from the reader. You don't need special page layouts or design to achieve emphasis. Simple changes on font size, color or image will do the trick.
Rhythm: You can make your site more pleasing by repeating different elements on your design. It could be your headline, image or background.
Unity: Your site should have a unified look. All elements should be able to express something when they are placed together. Though these elements are different in their respective ways, they will be "one" when they are arranged a certain way.
An effective website will need all these elements put together in a cohesive way. If you want your website to attract customers, make sure that all these things are properly placed. - 20490
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