Monday, June 22, 2009

5 Tips To Closing The Sale Without Making A Phone Call

5 Tips To Closing The Sale Without Making A Phone Call

by Riche Goldmann

You should know that there are five crucial things that you should do to create a good impression on a potential client or customer to begin the journey to closing the sale before you ever talk to the potential client in person, on the phone, or communicate via the internet.

1. Create a positive, high-energy, informational website. The world that we live in requires that almost every serious business have a website, or at least any business that wants to be taken seriously have a website. Your website should be eye popping and interesting as many potential customers or prospects will visit your website before they ever talk to you. They will be directed there by search engines like Google, by friends, family, acquaintances or associates. So be sure that it looks good. In addition, make sure that you answer as many questions about your product or service on your website as is possible. Remember, you want to make someone want to use your product or service. Finally, make sure that your website is user friendly and easy to navigate. It should not deter people from staying on it.

2. Send the prospect a polished, professional proposal or brochure. If your potential prospect hasn't discovered you, but rather you are in the position of making yourself and your business known to your client, a professional, vibrant (think full color!) proposal, brochure, postcard, or other marketing piece will likely make your first impression for you. Again, you want that impression to be positive and reflective of what the prospect can expect when they do meet you and do business with you. Be sure anything you send out to a potential client is polished and professional. You can never remake a first impression.

3. Do your homework so you know something about your prospect. If possible, you should take your time to get to know your prospect or something about your prospect's business. Research the company on the Internet, talk with mutual associates to learn more about the prospect, and take a personal interest in how you can help your prospect not just in how you can make a sale. Your genuine interest and desire to help your prospect will be evident from the moment you first communicate with that prospect.

4. Personalize for the prospect. There is nothing better than knowing that someone has thought about you and taken you into consideration when doing something. The same is true in business. So the next time you are making a sales pitch, be it a product or service that you are trying to sell, make sure to personalize the presentation for the client. Include their name and company logo in the presentation slides, personalize labels on products, and create special presentation materials tailored to reflect the client and/or their company. While these are relatively small details, they really add up in the big picture by helping you to close the sale.

5. Send your prospect a free sample. You may not know this, but when people receive mail, they organize it into two piles: one is the junk pile and the other is the keep pile. Bills, personal mail, and packages end up in the keep pile, while advertisements always end up in the junk pile. It is not surprising that no one really reads the junk pile, they just throw it away. To avoid being placed in the junk pile, try sending your prospects samples of your work for free. If you provide a service, send a classy but cheap gift that will get used but will also encourage the prospect to give you a call when in need of the service that you provide.

Think ahead, think differently, take a few small proactive steps to create a good first impression, and watch your numbers explode! - 20490

Riche Goldmann is and expert on marketing and creating brand awareness. He uses (http://www.mpbjp.org) VistaPrint to create alot of his promotional materials and marketing pieces. He also utilizes (http://www.mpbjp.org) Vista Print when he needs to create customized presentations. He has made thousands of them and is considered an expert on closing the deal.

Some Great Ways that Recruiting can Benefit from Online Intelligence Assessments

Some Great Ways that Recruiting can Benefit from Online Intelligence Assessments

by Terry Stanfield

If you are considering online personality assessments there are six reasons that it can help with the recruiting process. The best thing you can do to find the right candidates for the right positions is to find out who they are. A few simple tests can tell you everything you need to know to match a candidate to the right position.

Recruiting is a tough job and matching employees to the ideal positions can be very difficult. The best thing you can do is use a personality assessment for the candidates which will give you more information about the person. Things like this allow you to match the right person for the job and help with decreasing turnover.

You can determine the scope of what you are trying to accomplish of your recruiting endeavors through online assessments. A profiling wizard can be used to assist with determining different benchmarks. It is very important that before you look for the right candidates that you know exactly what it is that you want.

Assessing candidates can be a difficult process. When you use online personality assessments you have the opportunity to learn about the candidates abilities by measuring their personality and intelligence levels. These tests are done online which is the most convenient and easy way possible to attain the information.

Another thing that you can benefit from when you use a personality assessment for all applicants is that each candidate will be organized in tables. The computer systems will generate for you the right candidates for positions. This can help you gather a list of qualified applicants for certain positions quickly and easily.

Online personality assessments provide reporting methods which also allow you to get detailed information about specific candidates. This is an excellent way to pull information of specific candidates that seem right for the job to make the best determination of who is best suited for the position.

When interviewing people as a recruiter it is important to be in a position of knowledge to place the right person in a position. Performing psychometrics emotional intelligence testing on a candidate allows you to understand their abilities. This type of testing allows you to be clear on the candidate?s skills during the interview process.

The final reason why online assessments are the best choice for recruiters is that they allow you to make the best fit for a position. This means you make the most money off of the candidate, the employer is pleased with your skill to match a position, and a lower turnover rate. Your hiring decisions will be more informed about the skills and abilities of the new employees.

Online intelligence assessments should be considered for many reasons as the best solution if you are a recruiter. These tests allow you to place candidates in new positions and be happy, the right person for the job, and are qualified. You will be more successful as a recruiter when you are successful with placing candidates by the use of testing. - 20490

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Sunday, June 21, 2009

Internet Video Marketing - The New Way of Advertising

Internet Video Marketing - The New Way of Advertising

by Alice Sy

Any advertiser knows how important it is to be updated of the marketing trends. Keep in mind that technology always brings about changes, and so as an advertiser you must know what's in; and what's no longer the flavor of the month so you will know exactly how to pique the interest of people.

A lot of people these days are using the internet to a wide degree. Thus, if you want to get ahead in your marketing strategy, you must consider using the internet to your advantage as well. There are several ways you can market your product online, and internet video marketing is one of them.

Using videos to market your product is one of the many breakthroughs in internet technology and in the field of advertising. It is also very effective; a great majority of internet users actually believe that videos have more convincing power than simple text advertisements.

Moreover, internet video marketing is less expensive than marketing your product using traditional means such as offline classified ads which require a lot of money. There are video uploading sites you can use to market your product, and most of them do not require payment.

If you are trying to save cost, you can do your own video instead of hiring the services of a professional. Then when your video is all ready, you can upload your video using video uploading sites.

Perhaps you have heard of some of these uploading sites on the World Wide Web, the most popular of which is YouTube. YouTube has gained millions of followers through the years. If there is anything you are looking for, just search for it in YouTube, and you are likely to see it there. It therefore comes as no surprise if online businessmen themselves would use this site to market their products and services. - 20490

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