Typical Reasons that Online Shoppers Abandon Carts

Typical Reasons that Online Shoppers Abandon Carts

by Steven Snell

E-commerce website owners typically have an opportunity to drastically increase the amount of money that they are making through the website by focusing on reduced abandoned carts. Many online shoppers will place an item in their shopping cart and then leave the site before purchasing. If they wanted the item to start with something must have discouraged them from the purchase. But what was it?

Abandoned carts are very common because it's easy to shop online, and buyers often have second thoughts and decide to not make the purchase after all. In this article we'll look at some ways that you can reduce the likelihood of shoppers to change their mind after adding an item to the cart.

1. Fine print or hidden details

Unpleasant surprises are a leading contributor to abandoned carts. When the visitor puts an item into the cart they may not be aware of hidden fees or other details that they find out about during the checkout process. You can minimize the impact of this by including the relevant information up front to avoid surprises.

2. Taxes and/or Shipping

As a seller, there is not much you can do about taxes, but shipping charges often will discourage purchasers. Of course you will have to cover the costs of shipping, but buyers should know what to expect before they get to the final step of checkout. Many online shops offer free shipping for purchases over a specific dollar amount, which can encourage add-on purchases.

3. Time

If there are too many steps in the checkout process or too much information is required, the buyer may choose to leave simply because it is taking too long. Cutting down the number of steps and streamlining the process can make a really big difference in the experience for the user, and ultimately in sales.

4. They choose to check some other sites first

Many online shoppers will place an item in their cart, then decide that they should probably do some comparative shopping before making a purchase. The internet makes this very easy, so there is only so much you can do. First, you could offer a low price or price match guarantee. Second, by making the process quick you can give them less time for second thoughts.

5. Not all the products they want are available

Sometimes a person who is making an online purchase will want to buy a few things at one time to save some money on shipping rather than buying several items one at a time. If your e-commerce site does not offer all of the items that they want to buy, or if something is out of stock, they may decide to move on to another online shop where they can get everything they want.

6. Buyer's remorse, second thoughts

One of the most common causes of abandoned carts is just the buyer having second thoughts about the purchase. This is especially common with high-priced items.

7. Confusion

It's not uncommon for a shopper to abandon their cart because they are not sure what to do or because they do not feel comfortable with the process. This used to be more common than it is now as a high percentage of people shop online, but you will still want to make the checkout process as simple as possible so there is no reason to be confused.

8. Lack of payment options

One of the decisions you will have to make when running an e-commerce website is what types of payments you would like to accept. If you are not offering many options you may find that people are abandoning their shopping carts because their preferred method of payment, such as the type of credit card they use, is not accepted. - 20490

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Online Merchant Accounts.

Online Merchant Accounts.

by Joe Mears

When I finally reached the stage with my online business when I needed to move to a specialist merchant account, I was very excited. It signified to me that I was finally living my dream of owning and running a successful business.

Of course we just didn't have the experience at that time to know getting a good online merchant account would actually be very difficult.

You must be very careful when choosing a potential processing partner. the rates that you get charged and what they tell you you will be charged are not the same. Or you could say that they are the same if you check all the fine print, very carefully. Of course at that time we did not.

Now, one of the reasons I was able to set up and be successful online was down to the numbers. I could sell cheaper on the net because my overheads were lower. However, the extra costs for taking credit cards really ate into my profits.

I learned my lesson quickly, when you sign up for an Ecommerce merchant account make sure that you only go with a company that gives you a full consultation and breakdown of everything related to your potential account first.

There are a lot of high pressured sales tactics used in this industry and it can be hard not to be taken in by them, especially the most persistent.

Due to the experience I decided to put together a list of the best companies to use for an online merchant account.

The list is based on those companies that provide good service and offer a low pressure consultation, along with the best rates for a cheap merchant account to help others be successful in their endeavors. - 20490

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Using Very Simple SEO Tricks

Using Very Simple SEO Tricks

by Hass67

Search engine optimization (SEO) is thought to be tough, difficult and time consuming by many. In this article, you can learn a few very simple SEO tricks that work very well on Google. Use these tricks to get your blog post ranked for a particular keyword.

If that keyword has 50-100 searches daily that means a good traffic to your blog daily. Using these simple tricks, many of my blog posts have top ranking for a number of keywords on Google. This gives my blog lots of traffic.

But before these trick starts working, you need to have at least 50 posts on your blog. Once your blog post reach more than 50, Google will start considering you a serious blogger.

Google likes fresh content. Since blogs provide fresh content to Google on daily basis. Google indexes blog posts much faster than webpages. If you are posting at least once everyday, your blog will get priority with Googlebot and it will index the post (in most cases) in 15 minutes.

Choose a keyword that you want to get your blog post ranked before writing the post. It is very important that you use that keyword in the title of that post.

The first sentence of the post should contain that keyword. Use that keyword in the post a number of times. But the keyword density should not be more than 4% in the content.

Use that keyword as anchor text for a link three or four times in the post. Bold the link. Use the keyword in the URL of that post like http:// www. Yourdomain.com/keyword, you can easily do this in both wordpress and blogger.

In case of blogger, you cannot change the URL of the post after you have published the post. So use the keyword in the title. Publish the post. Edit and change the title again if you want. But it should still contain the keyword.

This way you are telling Google; hey this is the keyword for this post. I have used these simple tricks for getting top ranking for keywords having 100,000 to 1000,000 competing webpages. - 20490

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Advertising Tips - Advertising in Yellow Pages

Advertising Tips - Advertising in Yellow Pages

by Soraia Bauer

Some people hold that yellow pages do not embrace reply similar to alternative promotion methods do as great as this is loyal to a little border though not in totality. When articulate about normal yellow pages, there certain are a decrease in series of people opting for promotion in it. According to a brand new report, even a many tasteful announcement in a sold territory is not removing a reply from callers similar to they used to get before. Upon a contrary, a prices of fixation ads in directories have been upon a rise that speaks a different, story altogether.

In reality different categories are witnessing different rates of decline. Like the lawyers category is seeing the maximum decline, where as emergency service provider's section has the same call rate. And sections like mobile phones, real estate and furniture are seeing a rise due to the increasing customer demand. Altering the size of the advertisement or changing the look cannot do wonders any more.

Experts suggest that relying on yellow pages to get customers isn't enough. Other options should be considered as well along with it. With the Internet reaching every home, nearly half of the Internet users use the net everyday. They prefer to buy stuff online, from the comfort of their homes. Research should be done on the Internet to get reviews about the product. People, who don't usually shop online, also are also opting to shop online as information is provided at the click of a mouse. It is easier for people to trust as customers who used the product give their feedback about the product after using it.

A relatively newer concept is the yellow pages going online. The good thing about them is that they are updated frequently unlike the printed directories and can be viewed from any part of the world. According to researches conducted, the response increased by twenty five percent every year. So those who are interested to invest in yellow pages advertising can think of going online. Directories are submitted to search engines, which on typing a keyword or phrase bring the results. Small and local businesses, too, can land on the pages brought by the result. The cost of creating a website can be saved if all the relevant information about the company is included in the online yellow pages. Look out for the date to renew the directory listing, and if there is a need to change the advertisement, it is not a big problem on online yellow pages. Some starter websites offer to place advertisement in their yellow pages for free. Search out for such websites on the Internet.

Larger businesses can start their own websites and place links in the online yellow pages. Articles can be framed about the business and can be submitted to Ezines and websites related to the area of business. Some websites also allow posting articles for free. The purpose of the yellow pages is basically to get potential customers but that doesn't mean that existing customers should be neglected. Steps should be taken to strengthen the relationship with them and to retain their trust by maintaining the standard of the products supplied to them. Once they are completely satisfied, the price-rise won't bother them and they will talk about the company to people they know, which will fetch new customers.

The neutral is to work smartly and select the right method of advertising. If a business isn't using any other method for advertising apart from using yellow pages, it can cause problems and the products may not sell. Analyze how much money is spent on placing ads in directories and estimate whether the amount of customers the business gets is desirable. Whenever a call is received from a potential customer, ask them how they got to know about the enterprise. This will help to analyze which advertising method is saint for the business. It is never late to correct the mistake and go for the right method. - 20490

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Article Marketing Success

by Justin Harrison

People are figuring out that if you have people write articles about your site, then it brings in a lot more traffic and more people will be willing to check out your site. And if you respond quickly to any questions, then it will really help your company.

Article marketing's success has led to a disturbing trend of quantity over quality. Regardless, the content of an article is still an extremely important component for attracting (and keeping) an audience. If you wish to divert people from searching the internet for information to your writing, you must keep your articles interesting reads as well as informative.

While staying on track with the focus of your site, meaning the goods or services you are marketing, think about including articles that approach your areas of interest from several different angles. Articles focusing on a range of different, but relevant, topics will widen your audience appeal.

Do a little investigation about using keywords and word sequences before you write your articles. The keywords that readers will probably use to put into the search engine to look for the details you give should pertain to your article. But, take caution to keep it balanced. If you use an excessive amount of keywords and article appears too phony and exaggerated, there are not too many search engines that will accept this.

You should initially proofread the article you've written yourself. Careless writing, and errors in spelling and grammar display a lack of professionalism and concern and will thus reflect poorly on you and your product or service. After this, you should ask your friends, family or colleagues to give the article a read and listen intently to their critiques and comments. Even minor modifications done to improve the article can alter how readers will feel about it and react.

It is important to have variety without rambling. You should keep your articles short and to the point, so that the reader's attention is held. - 20490

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Social Marketing

Marketing socially is a new method that enables you to promote your business and describe your products and services using the internet, blogs, social networking sites, and social media. Many advantages exist for social marketing and they include the ability to create relationships with customers.

Be open to try new things. When you talk to people who have blogs, don't push your product, just be honest and tell them that you are wanting to have them review your page and see if they are interested. If they are they will take a look and then start to review your site and then if people like what they see, they will tell other people. And then your company will grow.

When you start a business, the first thing you need to really think about is, what product or service is needed. And once you figure that out, then you can tailor your product or service to the needs of the public. And then you can figure out how to market it. And make sure you start a web page and come up with an idea that will really catch people's attention.

Bloggers and web designers are commonly looking for interesting content they can use on their web sites. If you are able to give them quality articles they may begin using them on their sites. With this method you can create thousands of hyperlinks to your web site with every article you write. Popular articles are capable of being read by many bloggers that would like to comment.

When you gain potential customers on our site, remember to be open and honest and if the customers have questions or concerns, be there to answers any questions they may have. And answers the questions in a timely manner. Don't ignore your customers. Because this will turn them away from you and this will give you negative feedback and that could spell trouble for you.

Since social marketing only costs you your time, a single sale is a good return on your investment. If you have limited means, using a social media could be the best way to market your product due to the low cost of their services.

If you use the internet to draw customers in, there is no over head costs, because you can do this yourself. And then you will have more money you can put into your company. Any one who can use a computer can set up a company web page. This is so easy to do. I mean people use the computer everyday for everything. - 20490

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