5 Tips To Closing The Sale Without Making A Phone Call

5 Tips To Closing The Sale Without Making A Phone Call

by Riche Goldmann

You should know that there are five crucial things that you should do to create a good impression on a potential client or customer to begin the journey to closing the sale before you ever talk to the potential client in person, on the phone, or communicate via the internet.

1. Create a positive, high-energy, informational website. The world that we live in requires that almost every serious business have a website, or at least any business that wants to be taken seriously have a website. Your website should be eye popping and interesting as many potential customers or prospects will visit your website before they ever talk to you. They will be directed there by search engines like Google, by friends, family, acquaintances or associates. So be sure that it looks good. In addition, make sure that you answer as many questions about your product or service on your website as is possible. Remember, you want to make someone want to use your product or service. Finally, make sure that your website is user friendly and easy to navigate. It should not deter people from staying on it.

2. Send the prospect a polished, professional proposal or brochure. If your potential prospect hasn't discovered you, but rather you are in the position of making yourself and your business known to your client, a professional, vibrant (think full color!) proposal, brochure, postcard, or other marketing piece will likely make your first impression for you. Again, you want that impression to be positive and reflective of what the prospect can expect when they do meet you and do business with you. Be sure anything you send out to a potential client is polished and professional. You can never remake a first impression.

3. Do your homework so you know something about your prospect. If possible, you should take your time to get to know your prospect or something about your prospect's business. Research the company on the Internet, talk with mutual associates to learn more about the prospect, and take a personal interest in how you can help your prospect not just in how you can make a sale. Your genuine interest and desire to help your prospect will be evident from the moment you first communicate with that prospect.

4. Personalize for the prospect. There is nothing better than knowing that someone has thought about you and taken you into consideration when doing something. The same is true in business. So the next time you are making a sales pitch, be it a product or service that you are trying to sell, make sure to personalize the presentation for the client. Include their name and company logo in the presentation slides, personalize labels on products, and create special presentation materials tailored to reflect the client and/or their company. While these are relatively small details, they really add up in the big picture by helping you to close the sale.

5. Send your prospect a free sample. You may not know this, but when people receive mail, they organize it into two piles: one is the junk pile and the other is the keep pile. Bills, personal mail, and packages end up in the keep pile, while advertisements always end up in the junk pile. It is not surprising that no one really reads the junk pile, they just throw it away. To avoid being placed in the junk pile, try sending your prospects samples of your work for free. If you provide a service, send a classy but cheap gift that will get used but will also encourage the prospect to give you a call when in need of the service that you provide.

Think ahead, think differently, take a few small proactive steps to create a good first impression, and watch your numbers explode! - 20490

Riche Goldmann is and expert on marketing and creating brand awareness. He uses (http://www.mpbjp.org) VistaPrint to create alot of his promotional materials and marketing pieces. He also utilizes (http://www.mpbjp.org) Vista Print when he needs to create customized presentations. He has made thousands of them and is considered an expert on closing the deal.

Advertising While Promoting Your Self To Clients

Advertising While Promoting Your Self To Clients

by Vale Stuggs

Self promotion consists of shouting about your strengths with a subtle and artistic hand. Without subtlety and creativity, self promotion would be the equivalent of bragging, not advertising. Advertising is not simple and in fact has many details involved. You would begin by collecting information about your product and creating content.

In our high-tech society, having a website for your business is important. The amount of computer savvy people who can create a website for you makes this marketing tool inexpensive and rather simple. There are also various technologies used to develop websites which give varied results. For instance, a one page flash website will not draw a customer's eye, but a site rich in graphics can garner their interest. After the website creation, you need to focus on the content of the site. To have top rankings on Google, Yahoo, and MSN, seek the advice of a search engine optimization expert. With the rise in search engine use, it is paramount to your product's success to be easy to find. By making your site high ranking you can achieve this. Customers will revisit your site if you continue to make changes and updates. Enlist someone to create a company logo to also capture customers' attention and broadcast who your company is.

In addition to content on your website, publishing articles in other online publications, newspapers, business publications and magazines will promote your product. Try to focus on ten benefits of your product or business. Any online publication you are in will also move your search ranking up.

Once the printed and online medium is covered, you may consider television advertising. A commercial that airs in prime time will reach a great number of people. Align the content of the commercial advertisement to your product. One trick is to utilize a famous person as a spokesperson. This will convince ordinary people and fans of the personality to purchase your product.

You should reevaluate your advertising and marketing strategy often. You can see what worked and what didn't. You can ensure you don't repeat mistakes you have made. If your product or company has achieved any awards or special honors you can begin to include those in your marketing campaign. Achievements give credibility to your company or product and will attract consumers.

Another good idea is to analysis the work of your competitors often. You can see if they provide something you do not and other areas you can improve upon.

Do not overlook sending mail as part of your advertising strategy. Do optimize performance, identify appropriate customers and ensure you have the proper address. Keep your customers in the know by sending any updates within the company or to your products. Of course, many people forego snail-mail and use email. This can be a better allocation of resources. You can also send emails to a huge database with sale information or any other updates.

Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.

To garner even more customer loyalty, thank your customers and clients for their support of your product. Always remember to include them on special occasions by sending a note of thanks. Tokens of appreciation such as customer loyalty discounts or free gifts can also go a long way. Keeping happy and satisfied customers is just as important as attracting them originally. - 20490

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Professional Sales Advice

by Chris West

Professional sales is a great business to be in if you can be successful. Some people think that they are too shy, that sales people have to be gregarious to succeed. That just is not true. You do need to be assertive, courteous, honest but not pushy. The thing that helps successful professional sales people is that they really believe in their product and that it will aid the consumer in some way.

When you have a belief in your product, you will seek to know everything about it and be able to sell it with confidence. You will also be able to give the consumer the information that they need to make a decision on buying your product. Even when you don't have the answer immediately for your customer, you will make sure that you find out and get back to them with the information that they are looking for.

You should use your techniques and sales pitch on a group of people that is most likely to be interested in your product. You will come across people who are not willing to give your product a try no matter what you say. All you can do is answer their questions as honestly as possible and move on when the conversation is not going anywhere.

Salespeople are friendly and they honestly enjoy helping people find the answers to their questions. You should learn about the people that you are selling to for a successful sales approach. The more information that you have about a buyer, the better your chances will be of selling to them. Ask the consumer questions about what they are looking for in a product.

If you are working as a professional sales person, you should know who your competition is as well. Your competition's product should be as well known to you as your own. It is with this information that you will be able to show your customers what your product can do for them that the competitor's product can not.

A professional sales person knows how to manage their time. For instance, do not waste too much of your time with someone who is not really interested. Identify obstacles that waste your time. Learn time management techniques such as list making. Structure your time. Spend a certain amount of time with each prospect, if they are buying, spend a little more time, if not, move on.

A good marketing plan will also help you to be more successful. They understand who their market is and how they should approach that market. Research is the key to getting this kind of information. You should develop a good marketing plan before you begin selling your product.

A successful professional sales person has a good attitude, motivates people and gets things done. This person makes him or her self invaluable to their employer. Professional sales people have a strategy and they execute their plan. - 20490

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