by Michael Fleischner
If you're like many people in today's economy you may be thinking about starting your own business. Any new business requires a website and websites are only good if others can find them in search results. All new website owners quickly find a need to focus on the search ranking of their website in all major search engines. Search ranking is the organic placement of your site, also referred to as ranking, on Google or some other search engine.
For most new website owners, getting to the top of search engines is a significant challenge. This is due to the complexity of SEO. In fact billions of dollars are spent each and every year on SEO, website development, and PPC. Learning the most important search engine optimization factors from the start is important for true SEO success.
One way to effectively meet the needs of your website marketing is through PPC and other paid forms of advertising. However, with SEO you can enhance your ranking on all major search engines. Here are a number of strategies that can be applied to your website today to instantly begin raising the position of your website for even the most competitive keywords and keyword phrases.
One of the most important aspects of search engine optimization begins with the design of your website. Website design allows you to properly position your search engine for access by search engines. The more accessible the site, the better results you'll have on search engine listings. Focus on on-page factors such as meta tags, headers, and keyword density. These are all essential for accurate ranking.
Develop an search engine optimization plan. Those who are most successful with achieving top rankings are those who have a well defined action plan. Your plan can be simple but must be applied on a regular basis. Search engine optimization takes time and can only achieve the results you're looking for if you apply it each and every day. Begin with a simple outline and then define daily tasks. Before you know it, your progress will be substantial.
Once you've reached top search ranking placement through the application of proper website design and off page optimization techniques such as link building, you must continue to apply proper SEO techniques to maintain your number one ranking. Not only does it take a considerable amount of work to achieve top rankings, but it requires ongoing effort to maintain the coveted #1 position.
When focusing on SEO think like General Electric. The former President of GE said that the company had to be number one or number two in the category or they would not compete. The same is true with search engine optimization. All of the traffic goes to the first few positions so don't settle for anything less. You can achieve success as long as you stay focused, apply SEO principles, and monitor your results. - 20490
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